From the past to 2023, an interesting phenomenon has emerged where some users on social media platforms set their gender to the opposite of their actual gender. The development of society, job pressures, gender conflicts, and other factors have contributed to the various reasons behind gender inversion. This paper aims to investigate the reasons behind this phenomenon and explore the reflection of this social issue of gender inversion in social media software, as well as its manifestations in work demands and gender discrimination. This paper conducts a questionnaire survey to investigate the characteristics of individuals who have engaged in gender reversal behavior. The survey included questions about their age, education level, and frequency of internet use, among other factors. In addition, the survey also examined the reasons behind the gender reversal behavior in this group. The results showed that privacy protection, unfair treatment, and work requirements were three significant reasons. Furthermore, this study will provide strategies for internet platforms to improve user privacy issues.

Given that the vast majority of readers cannot read an ancient text in its original language, translations may be their only source of understanding the meanings of the texts. While letting readers steal glances at the beauty of ancient knowledge, sometimes translations in fact prevent readers from interpreting the text correctly. This paper discusses a case of three different translations of Daodejing in detail. Based on a theoretical framework of the “correct” or “proper” interpretation of the text, the translations are evaluated accordingly. Two conclusions are drawn from a detailed etymological study that give rise to the best translation of the three. Firstly, interpreting the text in its original cultural context automatically prefers some modern interpretations over the others. Secondly, the problem is not limited to Daodejing. Many similar situations have been documented, and a potential systematic solution has recently been found.

This paper examines the purchasing preferences of Chinese Generation Z fans for human and virtual idols on TikTok. It explores how social media companies leverage fan creativity and algorithmic recommendations to drive product sales and foster industry growth. The paper illustrates fans’ purchasing desires and analyzes their purchasing behaviors on social media platforms. Through survey data (139 valid questionnaires), the paper assesses user stickiness, content identification, and the variations in purchasing power and product preferences between fans of human and virtual idols. The findings reveal four key insights. 1. There are distinct purchasing preferences between fans of human idols and virtual idols, as human idol fans tend to favor practical items; virtual idol fans show a keen interest in limited collections and online/offline experiences. 2. Virtual idol fans exhibit stronger user loyalty and emotional connection than their human idol counterparts. 3. Virtual idol fans display less rational behavior and possess higher purchasing power for idol-related products. 4. The paper suggests different marketing strategies to target these two groups effectively. The paper provides research methods, experimental results, data analysis, and implications for marketing strategies and fan engagement.

With the booming of social media, diverse and accurate user figures can significantly improve personalized experiences in industrial applications like advertisements and recommender systems. Meanwhile, deep learning is widely used in user tag construction, which means mining labels with practical significance through historical interaction behavior. For instance, clicking on advertisements and conversions can express the tags of users’ interests and intentions. The construction of accurate user figures is difficult, the potential of existing modal data has been plumbed, and the challenge is the need for further features. Then, optimizing recommender systems’ accuracy through diverse methods becomes the key to the sustainable development of each social media platform. Recently, Myers–Briggs Type Indicator (MBTI) test results become a highly discussed topic in the mass media, and enough samples have been accumulated to confirm its scientific validity. Indeed, MBTI results strongly correlate with personal habits and preferences, which the recommender system of social media has not fully applied. Therefore, this paper has researched optimizing the recommender system of social media platform content based on MBTI results, which mainly focus on the food topic of the RED app. The following has adopted the questionnaire as the primary research method, supplemented by the literature review and observation method. The research concluded that different MBTI have different dining habits and preferences. As preliminary research of relevance, the value of this discovery can help develop accurate user profiles and optimize the quality of content recommendations.

In today’s new high-tech era, the phenomenon of cyberviolence, with the proliferation of social media in most people’s lives, has attracted global attention to cyberviolence and its victims. More and more research evidence shows that victims vulnerable to cyber violence share many similar characteristics. So, this paper aims to conduct a scientific study to find out the specific portrait of the vulnerable victim group. This paper collects data from network questionnaires, frequency analysis, validity analysis, reliability analysis, and chi-square test. A total of 437 random Chinese netizens participated in this study; the results of the study show that the people who are vulnerable to network violence, basically in line with the portrait, the experimental results present: the susceptible boys are those who are Gentle and Kind, have a postgraduate education, are underage, and work in the service industry. The susceptible girls are radical, with a high school education or below, aged 10-19, primarily underage, and working as housewives. This paper can provide direction for cybersecurity practitioners to reduce the harm suffered by victims of cyberviolence.

Short video has gradually developed into one of the practical expression ways of information content communication in the mobile Internet—various social media and e-commerce use opportunities from this trend. College students are the most active and mainstream group in Short video. The fragmented communication mode, exciting content, and business behavior of short videos have been integrated into the group of college students, influencing them all the time, including but not limited to purchasing behavior. In this paper, college students are selected to build a mechanism model of the influence of word-of-mouth characteristics of social e-commerce networks on college students’ purchase intention, and the model is tested through empirical research. The results showed that when brand marketing is enhanced, brand interaction, experience perception, interest, and perception are enhanced. The more frequently consumers interact with the brand, the more frequently they connect and communicate with it, and their purchasing behavior will be enhanced.

Due to the rapid advancement of Internet technology, cyber violence has grown to be a massive issue driven primarily by public opinion and social events. In order to investigate the potential crisis of Chinese social media below the surface of public opinion governance, this paper focuses on several archetypal examples in which women are the subject and public opinion is out of focus, leading to ethical misconduct in public opinion. This paper used three research techniques to gather information from Chinese social media users about a specific theme: a questionnaire survey, real-time hotspot data collecting, and case comparison analysis. This paper successfully obtains a large number of data points and analyzes them. Combine this with the change in the interaction mode between the media and Internet users in the “Internet+” era in recent years and the trend from one-way communication to two-way interaction, and this paper discusses the changes in the media environment and the new problems caused by them and further analyzes the practical data. Finally, it explores the problem that China’s social media has been neglected in responding to online violence events: the traffic bias of the content reported by social media platforms has harmed netizens’ legal consciousness in terms of online violence, and the victims do not understand the means of safeguarding their rights according to law, while the perpetrators do not know the consequences of online violence, which makes online violence events emerge endlessly.

With the rise of social media and the change in consumers’ purchasing methods, the e-commerce live delivery industry has developed rapidly, and live sales have hit record highs. The key influencing factors behind it are worth exploring. This industry has gradually become popular, but it may also prompt the public to have excessively optimistic expectations for it. Therefore, through questionnaire survey, this paper widely disseminated and recycled questionnaire data on social media and analyzed it to explore the public’s views on the industry. In addition, through platform data collection and case analysis, the key factors affecting live broadcast sales are explored. It is found that the public’s understanding of the industry has limitations and good imagination. The current industry situation shows that there may be better choices for a star to transform into a blogger with goods. Online celebrity anchors focusing on bringing goods on platforms such as TikTok are more suitable to give full play to the advantages of bringing goods. There is an apparent positive correlation between the total sales of anchors and the number of fans. A positive correlation exists between the average online number and the total sales. There is a positive correlation between the number of fans and the peak number of online people per game; A medium-sized online peak can gain a larger market share in terms of sales.

In the past few years, COVID-19 has swept the world. The global economy has been affected. However, the increasing frequency of online shopping increased the budget of many brands in social media advertising. Moreover, this year, many countries, including China, announced the primary end of the epidemic. Against this backdrop, it is unclear whether the epidemic’s impact has affected people’s attitudes towards social media advertising. This paper explores whether COVID-19 has affected the attitude of Chinese residents towards social media advertising. To achieve such a goal, this paper modified the advertising value mode, adding factors to measure the influence caused by COVID-19, disposable income, and city to explore if the attitude towards ads would be affected by different factors in the post-pandemic era. The method uses an online survey to collect data from 219 respondents about their perceived informativeness, entertainment, irritation, credibility, advertising value, and advertising attitude. Influence caused by COVID-19 and disposable income was also collected. The author used Smart PLS 3.0 to analyze the data. The final results show that the advertising value model may not be applicable in China or in such a period. Chinese residents focus on perceived credibility rather than other measure scales of that model. The influence caused by COVID-19 and disposable income positively affects residents’ advertising value and further affects advertising attitude and purchase intention. In addition, it suggests that in the post-pandemic era, researchers should consider the influence of the above factors when studying advertising.

Based on the previous Panopticon theory, this paper proposes new perspectives to observe the gazing behaviors on social media, attempting to regard the onlookers as the gazers who watch and judge specific social issues in cyberspace. To explore the culture and behavioral characteristics of the gazers, this paper resorts to the Virtual Ethnography research method to construct a feasible interpretative model to understand and describe the definition of the collective gaze. This paper finds a dynamic relationship between the gazers and the gazees being gazed at, which can help figure out the mechanisms of the collective gaze, including the motivation of the gazing behaviors and the communication channels among the gazers. In addition, this paper finds that the impacts exerted by the collective gaze are quite complex after quantitative and qualitative analysis of the statistical data, images, and textual information obtained during the research. Overall, this paper provides a reasonable and understandable description of the new media landscape on social media brought by the collective gaze.

With the increasing globalization and cultural exchange, the scale of Chinese cultural dissemination on foreign social media has expanded significantly. This result examines the dissemination of Chinese culture on international social media platforms, using the spread of Hanfu, traditional Chinese clothing, on YouTube as a case study. The research employs a combination of case studies and content analysis to examine the communication effect of Hanfu on YouTube through the analysis of video content, viewing volume, comments, and other data. The result found that 1) The dissemination of Hanfu on YouTube has advantages and disadvantages, and 2) Audiences can be found in Hanfu videos of different types and styles, with significant differentiation. 3) The dissemination has diversity, but the concentration trend is evident, and the popular video source is personal accounts. 4) Audience engagement is relatively positive but low overall audience participation. This result provides valuable insights for promoting and inheriting Chinese culture on international social media platforms.

With globalization, higher education and society constantly demand students and people to have intercultural communication competence (ICC). More and more Chinese students are choosing to come to Malaysia for higher education. In recent years, teenagers have accessed information through social media. To have deep research on how social media can help the acculturation process. The Integrative Communication Theory of Cross-Cultural Adaptation will be used as the theoretical guide for this study. The qualitative and quantitative research will be combined through a mixed-methods sequential interpretive design. Semi-structured interviews are conducted by selecting appropriate samples from the questionnaire through purposive sampling. The final data will be analyzed through Grounded theory as a theoretical guide. The main challenges encountered by Chinese students in Malaysia centered on cultural differences in the classroom, assignments, and cuisine. Students with high ICC thought social media would broaden their views and give them access to resources and information about different cultures as they acclimate. Students with low ICC believed that social media facilitated mutual understanding in acculturation. All of them were willing to use social media to make friends but still focused on making deeper connections with Chinese students.

Social media has become one of the most influential forces in the world today. Its rapid development speed, large user group, and robust interactive characteristics have profoundly changed people’s way of life and thinking. However, like two sides of the same coin, social media is quietly spreading the seeds of gender opposition. In the vast world of social media, the spread of gender antagonism takes many forms. First, the frequent gender stereotypes and sexist comments on social media create fixed stereotypes about gender roles. Such gender stereotypes limit perceptions and hinder the achievement of gender equality. Second, gender-antagonistic rhetoric and controversy on social media often spark heated debates and divisions. Many social topics, such as gender equality and gender identity, have become the focus of heated discussions on social media. However, due to heated rhetoric and entrenched positions, social media often becomes a hotbed of conflict and confrontation, hindering communication and understanding between genders. In response to the above questions, this paper focuses on the prioritization of social media on the width and breadth of gender antagonism through the subjects’ test of the awareness and communication impact of gender opposition in different places.

Brands can use third-party platform traffic to carry out marketing campaigns. One of the current marketing strategies with excellent promotional impact is the Key Opinion Leader Marketing Model on the Douyin platform. This paper aims to research the influence of Key Opinion Leaders on consumers’ purchase intention in third-party traffic. This paper examines the impact of the platform’s KOL on consumers’ purchase intentions during this soft promotion using the database of the Douyin platform. Based on the Encoding-Decoding Theory, this paper refines the research direction into two questions: the first concerns the relationship between consumers’ purchase intention and KOL level, and the second addresses the connection between consumers’ purchase intention and consumers’ sense of identity and professionalism among KOLs. The results show that after the quantitative analysis of the research questions when choosing KOLs for promotion, brands should clarify the purpose of promotion and consider the characteristics of KOLs in different content directions.

Edward Lear left a rich and precious poetic legacy from the Victorian Age even though accompanied by illness, loneliness, and melancholy throughout his life. Before nearly one hundred years, scholars have pointed out how Lear’s subject differed from other nonsense verse writers, as well as the autobiographical elements of his poems. But this self-writing in the form of nonsense is never straightforward. It is often confusing whether Lear’s poems are meant to take people to the land of nonsense to wander or explore, hoping that people will feel the same pleasure and spiritual support in nonsense as he does himself, or whether he wants people to see him calling out for cares and hopes, to see his own desires, frustrations and sorrows. Based on The Dong with a Luminous Nose, this article examines and explains how the Dong is a symbol of Lear’s self. Lear projects his suffering from loneliness and unrequited love and his eccentric lifelong sense of exile into this poem; yet at the same time satisfies some of his desires, his quest for the aesthetic of sadness, his own idealism and his deeply hidden histrionic personality. This article fully integrates Lear’s biography, his status as a landscape painter and his creative talents brought about by his illnesses, and draws to the conclusion that this poem is Lear’s bittersweet attempt to be seen as a person alone in a landscape.

Robert Browning’s dramatic monologue is a unique form in British Victorian literature. Its unique style reflects various characteristics of that time, and therefore, by analyzing Browning’s dramatic monologues, various aspects of Victorian society and culture, as well as individual roles and struggles, can be deeply understood. Moreover, Browning’s works provide rich materials and profound thinking for literary research, and hold an important position in the field of literature. In order to better explain the styles of his works, this article provides an in-depth analysis of Browning’s two famous poems, “My Last Duchess” and “The Bishop Orders His Tomb at Saint Praxed’s Church”. These current article examine characters, themes, and historical backgrounds, showcasing Browning’s unique approach to Renaissance content. In addition, this study compared Browning’s Renaissance dramatic monologues with three Renaissance poets: Shakespeare , John Milton and William Wordsworth , this comparative analysis highlights the uniqueness of Browning’s perspective, the differences in understanding the Renaissance compared to his predecessors, and his contribution to the genre of dramatic monologues. In summary, this study aims to reveal Robert Browning’s artistic views and the subtle differences in themes in his Renaissance dramatic monologues. It provides an understanding of Browning’s unique position in literary schools and his contributions to the literary world.

This study explores the dynamics of cultural integration, assimilation, and identity formation of Italian immigrants in American films in the 20th century. It makes a comparative analysis of two iconic films, The Godfather II and Mean Streets, through the lens of audiovisual language. Drawing upon the semiotics theory, mirror theory, and root theory, this research aims to analyze the dynamic changes in culture, economy, and emotions experienced by Italian immigrants. The study is anchored in three key aspects. First, it focuses on the identity politics of Italian immigrants in the United States, with a spotlight on second-generation immigrants. Unlike the first generation, they retain a strong sense of separation from their Italian roots, exhibiting few traces of a transitional identity arc. The second aspect revolves around the directors’ reconstruction of national history in a global context and its connection to the Mafia’s influence on economic predicament. Lastly, by looking into the narrative symbols in these films, this research continuously explores the emotional dynamics in the process of cultural integration.

Since ancient times, women have lived under the shadow of patriarchal society, but with the development of the times and the germination of feminism, the social stereotypes of women have changed, this paper summarizes the four significant aspects of the change in the social stereotypes of women through the analysis of two American films. These include the transformation of the image of women being rescued, the transformation of the idea of the female competitor, the transformation of the image of being flattened into a sexual resource, and the transformation of the image of the submissive in a patriarchal society. In addition, the article also analyzes the reasons for the change of these four stereotypes of women, the advantages and disadvantages, as well as the countermeasures. In general, the change of the stereotypes of women in society is not only conducive to the long-term development of women but also conducive to the expected progress of women in the whole society. In addition to the social, economic, and cultural benefits of this change in stereotypes, there are also risks associated with the opportunities that arise, as well as the disputes between men and women that may arise as a result of this change. Therefore, we should adopt a positive attitude towards the development of feminism. Still, we should always maintain the ability to think objectively in order to cope with the risks of the change.

This paper presents a detailed investigation into the influence of love perspectives conveyed through Chinese costume idol dramas, with a specific focus on the popular series, Lost You Forever. Targeting a predominantly youthful audience, these dramas hold a significant role in shaping the views and values of young people regarding love and relationships. Using an extensive survey approach with 134 respondents, predominantly young females, this study delves into the demographic profiles of viewers, their motivations for engaging with Lost You Forever, and the subsequent impact on their perceptions of love and relationships. Results reveal that Lost You Forever effectively engages its target audience, with most viewers ardently following the series. Beyond entertainment, viewers seek relaxation and social bonding. Significantly, the drama influences respondents’ views on romance, increasing their emphasis on qualities such as personality, shared interests, trust, respect, and emotional connection when considering partners. This suggests a positive impact on relationship values. However, it’s vital to recognize the potential for unrealistic expectations, especially if viewers idealize certain character dynamics. Thus, encouraging media literacy and critical thinking regarding portrayals of love and relationships becomes crucial.

This research aims to justify that generative grammar, an approach of linguistic study started by Nome Chomsky, is a Kuhnian paradigm. By reviving previous academic writings, two methods, or two sets of components that were thought to be present in Kuhnian paradigms, were employed: the first set included symbolic generalization, model, value, and exemplar; the second set included methodological component, theoretical component, and empirical components. The research also discussed the scientific revolution between generative grammar and North American Descriptivists, which came before generative grammar, as well as the scientific revolution between generative grammar and construction grammar, which came after generative grammar. For the events of emerging of generative grammar and construction grammar, though one of them may even be referred to as a “revolution”, and both of them may also share some feathers of the Kuhnian scientific revolution, they both appear to have fallen short of fully completing the paradigm-replacement process. It was decided that the recent history of linguistics might not fit under Kuhn’s original framework of scientific revolution.