With the improvement of Chinese women’s economic strength and social status, “she theme” has become a popular trend in film and television. It shows women’s resistance to the male gaze, but there are certain limitations. The “she theme” TV series The Romance of Tiger and Rose set in a unique fictional society that regards females as the primary sex. Taking this drama as an example, this essay analyzes the new form of “she theme” TV series to resist the male gaze. By analyzing the characters’ images, it is concluded that the women in the drama avoid the stereotypical effeminate, fragile and lustful appearance in terms of figure and appearance. The women in the drama are strong, career-minded and occupy a more powerful position in heterosexual relationships. The external images of male characters tend to be lustful and feminine. Additionally, the loyal, sacrificial image of the male in the show conforms to the female audience’s imagination of a rational boyfriend. With its unique social background, the play overturns the social status of men and women. However, once back in the real world, the hidden male gaze remains.

A Portrait of the Artist as a Young Man was Irish writer James Joyce’s first published novel. The novel tells the story of the protagonist Stephen grow from a little child to an artist. Although Joyce uses third-person narration in the novel, he describes the surrounding society from Stephen’s point of view everywhere. When Stephen grew up, his thoughts gradually matured, and he gradually changed from obedience to rebellion. The stylistic features of the novel also changed a lot in this process. Corpus stylistics is a scientific stylistic research method which combines qualitative research with quantitative research. With the support of corpus stylistics, the author studies and analyzes the stylistic changes in the novels during Stephen’s childhood, adolescence and youth, and explains the causes of the corresponding characteristics. Through profound analysis, the author finally draws the conclusion: With the growth of the protagonist, the vocabulary of the novel becomes increasingly difficult and rich, the use of sentence grammar gradually becomes mature, and the difficulty of the text gradually increases. The style of the novel is closely related to the growth of the characters and the theme of each stage.

Independent, confident and competent women in the workplace have become an essential and luminous component of social life. But behind the landscape, women at work are also facing unprecedented pressure, particularly in China, where women’s employment rate stands at 73%. As a result of long-term gender discrimination, women are incessantly in disadvantaged position at work and are often treated unfairly. The research on the career development of female leaders under gender discrimination is summarised and evaluated based on the analytical framework of “influencing factors - development dilemma - outcome impact”. Firstly, the analysis of the available literature on the determinants of discrimination against women leaders is grouped into three perspectives: social environment, traditional culture and individual women; secondly, the existing studies on the development dilemma of discrimination against women leaders are reviewed and interpreted from four perspectives: market hiring, workplace pay, workplace promotion and gender segregation; finally, the impact of discrimination against women leaders on women themselves, the social soft environment and the development and performance of the industry is evaluated. In addition, based on an analysis of the existing literature, it is concluded that the results of gender discrimination in the workplace environment for female leaders affect their future career development, as well as a prospective research direction for the future career development of female leaders.

With the continuous development of Chinese society, under the policy of rejuvenating the country through science and education, more and more women have stepped into the workplace and participated in all aspects of senior leadership. Understanding how female leadership attributes affect business success can encourage more female employees to take up leadership roles. This essay intends to investigate the connection between firm performance in China and senior female leadership. Emphasis on Chinese background, this paper is trying to find out the difference between China and abroad and to find out the reason for those differences. According to related articles published at home and abroad. This paper uses keyword search when selecting papers. In addition, two keywords “female leadership” and “corporate performance” were searched. The findings indicate that, after 19 years, the effect of female leadership on business performance is primarily positive. This specific impact on corporate performance is related to the flexible management characteristic of female leadership.

With the popularity of the internet, more and more social events and issues can be widely disseminated and discussed by people online. In a certain social background, a specific emotional climate will be naturally formed among internet users who share the same views or interests or cultural backgrounds, especially among online subcultural groups. Through the literature review, there is a large amount of research on online subcultural groups and research on emotional climate; however, there is very little study of online subcultural groups’ emotional climate. Therefore, this study will adopt the Interaction Ritual Chains theory to explore the online subcultural groups’ emotional climate. The research question is how the online subcultural groups’ emotional climate is generated. By taking online subcultural groups in two types of websites - the Bilibili website and pro-anorexia websites- as cases, the process of generating the online subcultural groups’ emotional climate can be summarised. This paper finds that multiple and multi-level emotion sharing triggered by a specific event among group members is the process of forming interaction ritual chains, and the reason why members’ emotion sharing triggered by a specific event enables the group to generate an emotional climate is that the emotional energy and symbols produced by the interaction ritual created in emotion sharing are successfully shared by the group members, which can influence the emotional energy of groups that on a social dimension can be seen as emotional climate.

Roman imagery of the far east could be influenced by the near-easterners either in ideological dimension or in interactive dimension. Since Palmyra was one of the most important cities that linked together Rome and the far east, this essay will discuss the role of Palmyra in the formation of Roman view of the far east in the 1st and 2nd century and try to resolve two main questions: How Palmyrene merchants as middlemen promoted the Roman maritime trades with the far east? Besides, what role did they take in the formation and progress of Romans’ recognition of the far east? Based on the analysis of archaeological evidences and Latin literature which respectively infer the operation of Palmyrene commercial network and Roman imagery of the far east, it is concluded that Palmyrene merchants’ activities and their complicated ethnic identity had brought positive effects to the Rome-far east trade through which geographical and material knowledge was accumulated and thus led to a refinement of Roman view of the far east.

The use of English as a global language has led to a growing number of non-native English speakers, including Chinese learners, who speak English with an accent influenced by their first language. This phenomenon can be explained by the mutual exclusivity assumption, which means that our first language will interfere with the second language acquisition. This study examines the role of the English phoneme/r/in the accented English of Chinese learners. The research investigates how Chinese learners perceive, produce, and acquire /r/in English and the challenges they face in mastering this sound. The study draws on existing research on the mutual exclusivity effect, second language acquisition, and phonology employing a qualitative method to analyze data collected from Chinese learners of English with the help of Praat. The findings reveal that Chinese learners encounter difficulties with /r/ due to the absence or different phonetic realization of this sound in their native language. These learners often struggle with both the perception and production of /r/, leading to various types of mispronunciation. The study also identifies factors that contribute to the challenges faced by Chinese learners in acquiring /r/, including the influence of their first language, the age of acquisition, and the exposure to English input. Furthermore, the study highlights the importance of teaching strategies that target the specific needs of Chinese learners in mastering/r/and improving their overall English pronunciation.

The introduction of social media has changed how individuals engage and absorb information. This has produced a more democratic and inclusive society where different viewpoints are represented in public discussions. Due to the increased number of social media users, marketing has become a critical strategic pillar for companies. To understand the meaning, variety, and application of social media marketing, it is crucial to understand the characteristics of social media. The main purpose of social media is to facilitate the creation and distribution of content based on user-to-user social interaction. Through campaigns and advertising on social media networks, companies can attract and acquire new customers. This process is known as social media marketing. To maintain focus while expanding their social media footprint, businesses should have a social media strategy. Companies are anticipated to prioritise live streaming as a top marketing priority in 2023 since it has grown to be a significant channel for content consumption. Companies should work to provide high-quality material that clearly tells their company narrative if they hope to fulfil their live-streaming marketing objectives. A strong content strategy is crucial now more than ever because more and more companies are producing live broadcasts. To improve customer happiness and loyalty, businesses may optimise their content strategy by continuously tracking and analysing consumer feedback and interactions.

With the rise of social media and the trend of digitization of traditional media, how information is communicated is undergoing tremendous changes. Commercial messages have begun to penetrate news, entertainment, and other areas, creating a tsunami of economic benefits from them. Celebrity marketing is particularly prominent. However, there is a phenomenon that by concealing the commercial nature of their content, brands and celebrities make it impossible for users to recognize the nature of advertising, resulting in misinformation and deception. Under such a background, this study uses the documentation method to investigate how different levels of advertising disclosure affect consumers’ willingness to consume. The conclusion suggests that advertisement disclosure has a considerable positive effect on consumers’ consumption intentions. Therefore, marketing brands should guide their audiences to dialectically view the commercial attributes of celebrity marketing so that they can build good customer relationships and promote the success of their marketing strategies.

At a time when everyone is using social media, new media gives people a new form of communication, digital communication. In the present digital communication, it has completely different characteristics from traditional media and changes people’s lives imperceptibly. People are no longer focused on the content of newspapers or magazines but more focused on global and personal content. Media is no longer something only professionals can use. Everyone can become a celebrity on the Internet. This essay analyzes the characteristics of digital communication brought by new media and what impression and harm it brings to creators, users, and advertisers, respectively. According to the research findings, social media has the characteristics of diversity, real-time, globalization and personalization. It gives creators a wider range of creative space, makes it easier for advertisers to find their target audience, and allows users to improve their Internet experience. While providing internet convenience, there are also risk of network security.

Chronicle of a Blood Merchant is one of the masterpieces of Yu Hua’s late pioneering literature, which has an important place in the history of contemporary Chinese literature. This article takes the analysis of Chronicle of a Blood Merchant as its research direction, mainly using Heidegger’s existentialist philosophical theory as the core theoretical support and following the principle of seeing the big picture in a small way to analyse the work. By analysing the imagery of blood in the text, this paper identifies the triple meaning of blood in work as representing life, kinship and the value of life. In the second and third parts, this essay further analyses and discusses the character Xu Sanguan’s concept of death and his transcendence of death, as well as the sense of life and its values, conveyed throughout the work, by analysing the character’s act of selling blood. Ultimately, the paper concludes that the characters’ life consciousness is based on a struggle with suffering and self-giving and is guided by a sense of life that leads to a transcendence of death.

‘Seeing’ and ‘being seen’ is a classic motif in contemporary Chinese literature. The action of ‘see’ represents not only the instinctive behavior of people but also a relationship between people, which has a complex socio-cultural meaning behind it, causing the subject of seeing and the object of being seen to suffer mental scrutiny and even oppression. In ‘The Wilderness’ by Cao Yu, the relationship between Qiu Hu and the characters in ‘The Wilderness’ is one of ‘seeing’ and ‘being seen’, and they are always under the pressure of ‘seeing’. Therefore, this paper will adopt the method of textual reading to classify and analyze Qiu Hu’s multiple identities from the relationship of ‘seeing’ and ‘being seen’ among the dramatic characters and classify Qiu Hu’s identities into three aspects: social ethics, social laws, and social, interpersonal relationships Qiu Hu’s identity is divided into victim and victimizer, judged and judge, and the outlier who cannot fit in, and the character of Qiu Hu is reinterpreted and reconstructed. Under the perspective of ‘see’, Qiu Hu’s multiple identities arise from the conflict between humans and society, and his identity dilemma symbolizes the dilemma of the relationship between the individual and the collective and even the individual and the society.

This paper analyzes the evolution of the Western female social image and the influential factors from the perspective of mass media. The research background highlights the historical process of female emancipation, which has sparked the development of a more diverse and pluralistic social imagination about female social image. The paper aims to determine the significance of mass media in driving these changes through a classic case study of garment advertising. The highly summarized research content includes an in-depth review of historical and documentary evidence, an analysis of the correlation between transformation of females’ social image and the media, and an examination of various influence factors that have contributed to the change of Western females’ social image. Additionally, the paper examines the role and significance of inclusive concepts in this process. Predictions for future trends in female’s social images are also made with academic rigor. The research result conclusion presents novel insights and discussions on the interplay between the female social image, traditional media, and the fashion industry, providing a comprehensive understanding of the forces driving changes in the social image of females. The significance of this paper lies in offering insights into the past, present, and future implications of these changes, contributing to a better comprehension of the complex relationship between traditional media, culture, and female’s social image and garment. This topic assumes great significance as it facilitates a deeper understanding of the current social status and position of women in modern society, thereby bolstering the comprehension of society and culture.

This paper delves into the unique geographical advantages of the Persian region and explores how various factors such as climate, trade, politics, and warfare contributed to its significant influence on other nations in terms of silk production techniques. By tracing historical roots, we aim to uncover the reasons behind the emergence of a distinct Persian silk culture and innovative silk production methods, which would soon exert their influence far and wide. Furthermore, we investigate how the wisdom of these techniques spread across different global regions, drawing upon insights from various disciplines. Our comprehensive analysis integrates historical perspectives, political dynamics, and economic and agricultural theories, shedding light on the uncommon history of sericulture in this region during an unusual era. Ultimately, this essay seeks to redirect scholarly attention beyond the traditional focal points of Europe and East Asia.

Phonology—the material shell of language—has its own peculiarities because language structures and realizations vary. Behaviorist phonological theory implies that prior phonological patterns interfere with second-language communication. Learners inadvertently transfer their native language pronunciation to foreign language acquisition. The transfer is a psychological phrase that used to refer primarily to the influence of former learning on subsequent learning but now refers to the influence of one type of learning on another. Positive and negative transfers exist. English is Indo-European, while Chinese is Sino-Tibetan. distinct language families mean distinct phonological intonation systems and pronunciation patterns, therefore negative transfer of phonological learning is inevitable. Chinese students learn various dialects, each with its own system, and these dialects deeply affect English phonological intonation learning. This paper examines the transfer effect of the Shandong dialect on English phonology and the negative transfer of dialects to English intonation learning. The phonological system differs in terms of consonant parts and pronunciation methods, and the intonation system differs in tone, intonation, stress, and rhythm.

Language acquisition is a challenging endeavor that is influenced by environmental, historical, and industrial factors. This research is done to investigate the interconnection between these components of language development. Thailand offers a suitable opportunity to discover the role these factors play. This paper combined the research of Caleb Everett, Pinkerton J, and Moran S, applying those theories to a more local context in Thailand. By interviewing professional Thai language practitioners, people can get a more reliable and realistic sense of the internationalization of the Thai language. The globalization trend has an effect on the absorption of English-originated words. Furtheremore, because the terrain and the plantation patterns in Thailand are unique, language as a communication tool is shaped by them. Moreover, the shape of the nose has the potential to affect the vocalization of language. This leads to the degree of use of nasal sounds in their ethnically used language.

The investment concept of sustainable development has taken on a general trend as the world economy enters a new stage of high-quality development. At the same time, the idea of “Environment, Social and Governance (ESG)” is becoming a popular topic in society and is being included into the growth strategies of an increasing number of businesses. This paper focuses on how ESG investments affect gender equality at work and how to reduce workplace discrimination against women. This paper offers suggestions for how to more effectively employ the ESG approach to enhance gender equality in the workplace through the retrieval and examination of pertinent material. This paper concludes that ESG investing significantly affects workplace equality. Through excellent social and enterprise management, businesses can reduce gender discrimination at work.

In the context of contemporary social entertainment prosperity, Korean pop culture, known as K-pop, subtly and gradually influences young people and the world due to its globalization and attraction to a large number of young viewers. However, because of the restrictions of artistic expression in the past, which created a patriarchal social system, and the glutton of pursuing fans finance, the male gaze is still present in typical manifestations of Korean entertainment culture such as music videos, song lyrics, and television dramas, and has an undetectable effect on women’s self-awareness and perception of beauty standard. Contacting interviews and going through case studies, the paper analyzes the embodiment of the male gaze in Korean popular culture and its influence on women and concludes that established under aesthetic hegemony and following the male gaze, K-pop culture gradually undermined women’s self-awareness and conclusion that their pursuit of diverse beauty due to its popularity and expansion.

Clothing is an important factor that affects the beauty of women's form, and it is also an external manifestation of women's thinking. The popular women's clothing in the West in the 1980s had a very unique and significant style, to the extent that the aesthetic formed by women during this period has continued to the present day. Nowadays, many fashion designers often refer to the fashion elements of the time when creating. The formation of style is inseparable from the historical background. This study analyses the factors that influenced the style of women's clothing in the 1980s by consulting literature, websites, and books. That was an era when women began to gradually enter the workplace. Influenced by the background of this era, women's clothing broke away from the limitation of showcasing women's physical appearance and more developed towards a neutral and capable style. At the same time, due to the vigorous development of the economy, extravagance and exaggeration became the mainstream at that time. All of these have formed the unique trend of women's clothing in the 1980s. The significance of this study is to analyze the causes of Western women's clothing styles in the 1980s in detail, in order to gain a more comprehensive and detailed understanding of the fashion history of that period.

This study aims to explore the intricate relationship between mass media and the fashion industry. With the rise of a plethora of media platforms, mass media has permeated every aspect of daily life, including the fashion industry. While mass media has played a significant role in shaping fashion trends, it has also led to a culture of fast fashion, compromising environmental sustainability and worker welfare. Moreover, the focus on unrealistic beauty standards in the media has resulted in body image issues among consumers. To better understand the impact of mass media on fashion, this study is divided into three main sections. The first section provides a brief history of mass media and its influence on fashion. The second section examines the role of mass media in shaping consumer behavior and the rise of fast fashion. Finally, the third section explores the challenges and opportunities for creating a more sustainable and inclusive fashion industry in the age of mass media. By examining the complex dynamics between mass media and fashion, this study contributes to ongoing discussions around the need for a more responsible and equitable fashion industry. It is crucial to gain a deeper understanding of the role of mass media in shaping cultural values, social norms, and environmental practices for creating a sustainable and inclusive fashion industry.