Communications in Humanities Research

- The Open Access Proceedings Series for Conferences

Volume Info.

  • Title

    Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies

    Conference Date






    978-1-83558-257-2 (Print)

    978-1-83558-258-9 (Online)

    Published Date



    Enrique Mallen, Sam Houston State University

    Javier Cifuentes-Faura, University of Murcia


  • Open Access | Article 2023-10-31 Doi: 10.54254/2753-7064/7/20230701

    Analysis of Factors Affect the Popularity of Short Video —Take Two Food Bloggers as Examples

    In recent years, China’s mobile internet short video industry has developed rapidly, leaping into people’s vision with a gesture of a hundred flowers and hundreds of thoughts. The short video market has great potential. This paper is going to analysis what factors of short videos will affect the number of views, likes and other engagement activities of the video. I will choose two food bloggers, “Pupujiji” and “Office Ono”, as examples to study why they have gained countless fans and gained millions of likes in a short period of time. In order to achieve the research results, I will study their respective similarities and differences, explaining from the three aspects of content technology-driven, interaction with fans, and accurate self-positioning. Before that, what is new media and different short video platforms will need to be clearly understood.

  • Open Access | Article 2023-10-31 Doi: 10.54254/2753-7064/10/20231209

    The Resistance to the Male Gaze in Chinese "She Theme" TV Series: A Case Study of The Romance of Tiger and Rose

    With the improvement of Chinese women’s economic strength and social status, “she theme” has become a popular trend in film and television. It shows women’s resistance to the male gaze, but there are certain limitations. The “she theme” TV series The Romance of Tiger and Rose set in a unique fictional society that regards females as the primary sex. Taking this drama as an example, this essay analyzes the new form of “she theme” TV series to resist the male gaze. By analyzing the characters’ images, it is concluded that the women in the drama avoid the stereotypical effeminate, fragile and lustful appearance in terms of figure and appearance. The women in the drama are strong, career-minded and occupy a more powerful position in heterosexual relationships. The external images of male characters tend to be lustful and feminine. Additionally, the loyal, sacrificial image of the male in the show conforms to the female audience’s imagination of a rational boyfriend. With its unique social background, the play overturns the social status of men and women. However, once back in the real world, the hidden male gaze remains.

  • Open Access | Article 2023-12-20 Doi: 10.54254/2753-7064/23/20230044

    Feminism “Up on Stage”? — A Discussion on the Deformation of Female Images in Chinese Film and TV Works

    Taking Chinese film and TV works as the research subject, this paper attempts to analyze the development of feminism and the deformation of the female image shaped by film and TV works, summarize and reflect on the motives as well as the results of these works. We deploy a case-study methodology to scrutinize the evolution of feminism and the prevailing trend of distorted female portrayals in film and TV. It identifies three primary modes of distortion in the depiction of women in three mediums. This paper also aims to advocate that film and TV works should reasonably shape female image, veritably reflect the voice of females and convey feminism, and positively promote the development of feminism in China. At the same time, we advocate that filmmakers ought to fathom the true essence of feminism, genuinely reflecting the authentic voices and demands of women. We also hope that this paper will have a deeper significance for the subsequent research.

  • Open Access | Article 2023-02-28 Doi: 10.54254/2753-7064/2/20220288

    The Creation of the Biographical Style of Records of the Historian and Its Historical Significance

    The Shiji史記(Records of the historian)written by Sima Qian司馬遷is the first of the so-called “official histories”. Professor Liang Qichao梁啟超 once said, "Before Sima Qian, there was no such thing as historiography." This view is debatable, but it is a good indication of the status of the Shiji. In particular, Sima Qian changed the "chronological" compilation method of the pre-Qin先秦 period and adopted the " biographical style", which was followed by the "official history". However, there is still no definite conclusion as to whether the style of the Shiji was first created by Sima Qian or was inherited from his predecessors. In view of this, based on the previous studies, this paper intends to explore the creation of the style of Shiji and discuss Sima Qian's view of history, his historical knowledge, and the historical significance of Shiji on the basis of "the way of heaven" and "human affairs”.

  • Open Access | Article 2024-01-03 Doi: 10.54254/2753-7064/27/20232098

    Analysis of Marketing Strategies for China-chic Brands under the Perspective of Cultural Confidence

    With the acceleration of the globalization process and the rise of cultural identity, cultural confidence has emerged as a crucial concept guiding contemporary trends. Against this backdrop, the China-chic culture, as an expression deeply rooted in local essence, exemplifies a nation or region's amalgamation of history, tradition, and modernity. Amid the surging popularity of the China-chic culture, brands associated with it demonstrate unprecedented momentum. These brands continuously evolve and elevate their marketing strategies to align with the consumption characteristics of the new era. In the perspective of cultural confidence, the captivating charm of China-chic marketing has made significant inroads in the current consumer market. Grasping this opportunity has become one of the focal points for these brands. This paper, set against the backdrop of the rise of the China-chic, employs methodologies like surveys and case studies to deeply analyze the current market status of China-chic brands. It delves into the underlying logic of their developmental paths and marketing strategies, aiming to offer valuable insights and practical references for more China-chic brands.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7064/18/20231103

    Existing and Potential Causes of Perfectionism

    Perfectionism significantly contributes to the development of mental disorders. To implement timely intervention and prevention, it is necessary to further understand the causes of perfectionism. Although previous studies have identified certain causes of perfectionism, with the rapid development of modern society and the influence of significant events, there will be more potential causes in the future. Therefore, this paper aims to summarize and analyze the existing causes of perfectionism through a literature review, and also predict the factors that may become potential causes of perfectionism in the future. The main factors identified in this article involved in the cause of perfectionism are parenting style, personality and culture. On this basis, this paper suggests that in the future, due to the influence of technological advancements, the potential causes may include social media, artificial intelligence and remote education. In addition, given the prevalence of mask wearing in certain regions during the covid-19 pandemic and its impact on the post-pandemic era, masks should also be taken into account when discussing potential causes of perfectionism in the future.

  • Open Access | Article 2024-01-03 Doi: 10.54254/2753-7064/24/20231162

    How Reddit Sentiments Influenced Gamestop Stocks

    This paper focuses on the language usage in the GameStop (GME) share rally in January 2021. Specifically, I analyze how comments in a leading post of Reddit’s r/wallstreetbets subreddit reflect the reddit user community’s sentiment and emotion with various linguistic expressions. I analyzed the topics of the comments using topic modeling with Latent Dirichlet allocation algorithm, which objectively identified representative topics in the comments. Results showed that there were six clusters of topics, including two of the topic clusters that represented words that were highly correlated with stock market behaviors, such as “buy” and “sell”, one cluster that suggested objective analyses of the stock market, and one cluster that presented complaining emotions. The findings indicate a direct correlation and impact between the sentiments of comments and the performance of the stock market.

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