This paper focuses on the language usage in the GameStop (GME) share rally in January 2021. Specifically, I analyze how comments in a leading post of Reddit’s r/wallstreetbets subreddit reflect the reddit user community’s sentiment and emotion with various linguistic expressions. I analyzed the topics of the comments using topic modeling with Latent Dirichlet allocation algorithm, which objectively identified representative topics in the comments. Results showed that there were six clusters of topics, including two of the topic clusters that represented words that were highly correlated with stock market behaviors, such as “buy” and “sell”, one cluster that suggested objective analyses of the stock market, and one cluster that presented complaining emotions. The findings indicate a direct correlation and impact between the sentiments of comments and the performance of the stock market.

The era of information has brought about a new "reading era" for news communication. Regardless of the type of news report, it is crucial to ensure the truthfulness of the news. The authenticity of news is the foundation for its existence and development. However, due to the entertainment-oriented nature of online media, some companies that profit from internet traffic take advantage of the general phenomenon of most users' lack of attention and irrationality on the internet platform. This phenomenon has been observed for many years and has repeatedly misled the masses, affecting their daily lives. This article analyzes the current problem using a questionnaire consisting of 14 questions. Nine of these questions are AI-generated fake news, while the remaining five are based on news headlines that caused panic in the past two years. This article focuses on the impact of inappropriate news headlines on people's confusion and daily lives. The results indicate that news about daily life significantly impacts people, regardless of their age or reading range.

With the rapid development of the Internet and the promotion of entertainment industrialization, the love of stars is rising rapidly in a new cultural form - "fan culture" and developing rapidly among teenagers. More and more fans at a younger age express their love for idols in their own way, but because the teenagers' own cognitive and psychological construction is not complete, they will make some crazy actions, such as: In order to help the idol to be able to spend money on the list, in order to maintain their own idol wanton "attack" others ignore laws and regulations, spend savings to buy idols around, and even make some extreme behaviors in order to close contact with idols: tracking, candid photos, installation of locators, etc. These crazy star-chasing behaviors not only seriously endanger the social public order but also have a negative impact on the growth of teenagers and the development of stars. In this paper, the phenomenon of star-chasing in the current group of teenagers is taken as the starting point, and through the method of questionnaire survey, based on the experience and views of star-chasing in different groups of teenagers. This paper aims to study the views and psychological cognition of the teenagers with star-chasing experience between 12 and 18 years old. To understand the mental health problems behind young people's crazy star-chasing, and help them establish a correct star-chasing and consumption concept.

The present study investigates the integration of Chinese ancient music into current musical compositions and its influence on the development of musical genres. This study explores the many methodologies and strategies used in the sampling and remixing of Chinese ancient music, while also analyzing the perceptions and responses of listeners toward the amalgamation of traditional and contemporary musical components. Moreover, this research examines the obstacles and potential for conserving and rejuvenating Chinese old music by incorporating it into modern music. It also investigates the cultural importance of Chinese ancient music within the framework of worldwide music creation and consumption. The study employs a combination of qualitative and quantitative methodologies, including the analysis of pertinent policies, scrutiny of film and television productions, exploration of specialized programs, and inquiry into the viewpoints and approaches of experts in the field of traditional Chinese music instruction. This study seeks to investigate the research topics to provide insights into the dynamics and influence of Chinese ancient music in contemporary music. Additionally, it wants to underscore the significance of safeguarding and advancing the preservation of ancient music in China.

Rather than saying that BALENCIAGA is advertising carefully, it is better to say that BALENCIAGA is trying to advertise itself as the most unique existence among luxury brands. BALENCIAGA combines its century-old brand culture with modern culture. Take the initiative to put labels on itself. When people talk about BALENCIAGA, they will talk about his designs. In the process of talking, the effect of advertising communication is achieved instead of just brainwashing people on the advertising screen. Brand product design and media marketing are inseparable. BALENCIAGA’s ambition seeks to combine design and media. To achieve the transformation of established luxury brands. Break the inherent rules and limitations of society. Subvert all rigid and deliberate definitions of beauty and luxury. Create new and bold brand design concepts and communication methods. Sharp and exaggerated, it combines the consumer culture of each period and continues to develop with the progress of the times. Use unique and avant-garde brand attitude to promote brand development. This approach has not only gained widespread attention and value recognition from consumers but also enhanced brand value and publicity effects. Make brand and product design conform to the trend of the younger consumer market. Make luxury goods no longer a single expensive item but endow luxury goods and brands with higher value and meaning.

New media, which plays a significant role in the development of economy of China, especially e-commerce, has guiding function to the intention and behaviour of the consumers for a large range of age. The study will illustrate the key component that have a great effect on marketing and advertising. By pointing out the nature of new media, the study is going to analyse how guiding function works in leading individuals to decide to consume and give the countermeasures to those unpopular media platforms, which promotes the development of other social medias and the whole economy. In order to explore the popularity and the guiding function in driving the development of the economy by new medias. TikTok will be taken as an example as to the sample of live streaming which is another way with guiding function in consumption. Other media platforms will be a comparison to TikTok in the degree of successfulness of advertising.

This paper delves into the contemporary landscape of Chinese "main melody" cinema, shedding light on its developmental trajectory and distinctive attributes. It particularly hones in on the creative contributions of two prominent directors in this genre: Zhang Yimou and Chen Kaige. Through an exploration of their works, this paper aims to provide readers with a comprehensive grasp of their filmmaking styles and thematic innovations. Zhang Yimou, a celebrated filmmaker, is introduced with a focus on his melodramatic masterpiece, "Impasse." This paper goes on to scrutinize the thematic content of this film, offering readers an insight into its narrative depth and emotional resonance. In parallel, director Chen Kaige is introduced, with a detailed analysis of his "main melody" opus, "The Battle at Lake Changjin," revealing its narrative structure and character portrayals, thereby facilitating a comprehensive understanding of the film. Furthermore, this paper delves into the innovative elements, character development, and cinematographic techniques employed by Zhang Yimou in "Impasse," while also dissecting the narrative structure and characterizations found in Chen Kaige's "The Battle at Lake Changjin." In conclusion, the paper conducts a comparative analysis of Zhang Yimou and Chen Kaige's distinct approaches to crafting "main melody" films, illuminating the unique characteristics that distinguish these two accomplished directors in the realm of Chinese cinema.

Nowadays, literary criticism tries to evaluate the literary work by fitting it into a certain established theory. Instead, this essay focuses on the original “dialogues” in Jane Austen’s novel Emma to give a pragmatic testimonial of how revolutionary Jane Austen is in showing the shifting power dynamics between Emma and her friend Harriet Smith through seemingly easy-spoken exchange. By paying attention to three specific passages in the novel, this essay analyses the author’s use of words, tone and punctuation in conversations between the pair of friends. The analysis enables the assessment of their characteristics at different stages of the novel and their consequent change in positions in terms of power dynamics. From Harriet’s initial unsteadiness and Emma’s dominance to obtaining relevant balance, this essay reveals Austen’s construction of power dynamics between characters as variables that maintain conservation. The consequential function of such design is that the establishment of power dynamics helps to distribute authority and exert influences on the characters’ behaviour, thereby presenting the plot development and solid personal growth of characters.

This study investigates the power dynamics in Fang Si-Chi's First Love Paradise, a work by the late Taiwanese author Lin Yi-Han, using the Foucauldian Discourse Analysis method. Specifically, it focuses on the linguistic interactions between the main characters to uncover the power structures at play. The analysis reveals that Li Guo-Hua's manipulation of language, within the context of classic Chinese literature, plays a pivotal role in establishing and perpetuating his power. Throughout the narrative, Li Guo-Hua subjects Fang Si-Chi to prolonged sexual and psychological abuse, thereby creating a power dynamic characteristic of Foucauldian discourse. He positions himself as her teacher, exerting control through the distortion of truthful knowledge, linguistic manipulation, and the denial of Fang's agency. This research sheds light on how power can be intricately woven into language and discourse, enabling the exploitation of individuals within intimate relationships. The findings underscore the importance of critically examining linguistic power dynamics in literary works, as they reflect broader societal constructs and behaviors.

F. Scott Fitzgerald is regarded as the spokesman of the American "Jazz Age." "Jazz Age" denotes the temporal span, including 1919 to 1929. The economy flourished during this particular period in American history, leading to a significant shift in societal ideals. Consequently, a discernible decline emerged in individuals' cognitive and ethical faculties. The Great Gatsby, a literary work that portrays the terrible existence of Gatsby and carries notable scholarly and pragmatic ramifications, symbolizes the disintegration of the "American Dream." The cohort of individuals in the United States, commonly called the "lost generation" during the 1920s, saw a notable discrepancy between their aspirational objectives and the prevailing realities of their day. This study examines the fundamental significance of Gatsby's interpretation of the "American Dream" and uncovers the inescapable inevitability of Gatsby's sad demise and the disillusionment associated with the "American Dream" through a thorough analysis of the primary textual elements inside the novel. The primary aim of this essay is to enhance readers' understanding of the widespread appeal of riches and worldly possessions while encouraging them to reflect on the development of moral, healthful, and dynamic principles.

The news plays a crucial role in disseminating information to the public. The use and preferences of vocabulary in news articles reflect the language proficiency, attitudes, and positions of news writers. Therefore, this study examines the differences in vocabulary characteristics between China Daily, a Chinese news organization, and CNN, a US news organization, in their news writing on the Russia-Ukraine conflict. Through corpus-based research methods, the study aims to explore the differences in lexical features and provide insights for journalists and English writing learners in terms of vocabulary selection and comprehension when writing and reading English news about the Russia-Ukraine conflict and related war and conflict events.

This article explores the evolving landscape of marketing and personalized communication in the digital era, with a particular focus on the affordances of chatbots as pivotal tools for businesses. As consumers increasingly turn to online platforms for information and purchasing decisions, chatbots have emerged as indispensable tools for enhancing customer engagement and delivering personalized experiences. While previous research has outlined the potential benefits and drawbacks of chatbots in marketing, a critical gap exists in understanding their context-specific impact on user perceptions and behaviors. To bridge this gap, this study adopts the affordance theory to investigate how chatbots offer unique affordances to users across various shopping scenarios. Through in-depth interviews with 10 participants spanning different fields and shopping contexts, this research delves into the intricate interplay between chatbots and users. The findings reveal that chatbots indeed provide interactive intelligence, improve user experiences through flexibility in time and place, and contribute to personalized interactions. Yet, specific technological attributes of chatbots, such as their capacity for emotional support and gender portrayals, can be both advantageous and limiting, contingent on the distinct needs of customers. This research underscores the importance of considering the nuanced context-specific interactions between chatbots and users, thus paving the way for a more comprehensive understanding of their multifaceted role in shaping consumer-company identification.

Peking Opera, as one of the most precious cultures in China, has been inherited for hundreds of years and used to be an important form of entertainment, but it has declined now. With the development of technology, social media become an indispensable tool in people's lives. The researcher wants to focus on both the positive and negative impact of social media on the propaganda of Peking Opera. The research is conducted through the insight of the relationship between social media and Peking Opera, the influence, and solutions based on existing data and documents. It can be seen that Social Media promotes the spreading of Peking Opera to some extent: it updates Peking Opera's propagating ways to become more interesting and attractive; it changes the performing form to a more acceptable one; It provides a broader online communicating platform for artists. Nevertheless, social media changes people's psychological expectations of entertainment and leads to boredom with art easily. The effective way of helping Peking Opera become popular again is by combining it with modern online elements, using multimedia for education, and changing its performing form with respect to originality.

This essay delves into the impact that the censorship of LGBTQ content on Xiaohongshu can have on the expression of queer individuals. This research conducted an analysis of the censorship mechanism of Xiaohongshu, collected tags commonly used by LGBTQ users, and proceeded to analyze the data. Subsequently, the examination of the connection between the causes and effects of the adjustments made at the societal level is done, as well as the stereotypes surrounding the LGBTQ community. Tumblr is being used as an example of how it can help LGBTQ members to find their identity, find peers and friends, and locate communities. All in all, it is concluded that LGBTQ members’ attempts to pass censorship can facilitate engagement with the public, which may dispel stereotypes. However, it is essential to acknowledge that these adjustments may also inadvertently create new stereotypes.

Euphemisms contain cultural connotations and socio-pragmatic functions of the language and are an indispensable part of language acquisition. Euphemisms are used in wide circumstances, their functions depend on different contexts. It always disguises the real meaning in order to achieve different purposes. It is quite significant to understand the real meanings of euphemisms so that L2 learners can become native speakers more effectively. Therefore, this paper is focused on the avoidance and disguising functions of English euphemisms---examples from American political language. First, this paper uses the case study, narrows the range of euphemisms to the political field, and selects relative readings such as political reports from leading newspapers and celebrity speeches. Then this paper applied specific methods: combined content analysis and discourse analysis together to handle the selected cases. This paper finds that there is a relationship between the frequency of euphemisms in specific political fields. Euphemisms are used more frequently in the political field.

The Second World conflict had just ended when William Golding wrote Lord of the Flies, which exposed the brutality and evil of both human nature and conflict. Golding employs a lot of symbolism to convey his viewpoint and examination of human nature in this book, whether it is through the creation of the characters, the structuring of the plot, or the choice of language. The symbolism of the characters in Lord of the Flies will be the main topic of this study. This study explores the author's background at the time of writing, the symbolism that employed, and the significance of a number of the book's central characters, such as Ralph, who stands for democracy and civilization, Piggy, who stands for intelligence and reason, Jack, who stands for savagery and desire, and Simon, who stands for human kindness. Furthermore, the study also skims over the absence of a female gender viewpoint in Lord of the Flies.

The rapid development of Internet technology has brought a brand new experience to people's lives, entertainment, work, and study. As a carrier of communication and socialization, social media is developing rapidly, and while adolescents enjoy the convenience brought by social media, the use of social media has also brought about certain impacts on the physical and mental development of adolescents. Social networking sites can promote the formation of online friendships among adolescents, but they can also lead to loneliness and depression and may cause adolescents to form online dependence. An overly open information environment can lead to social comparisons and dissatisfaction with adolescents' images of their bodies. Free speech can also lead to cyberbullying, which can have a negative impact on adolescents' sense of self and emotional experience. With the positive as well as negative impacts that social media can have on adolescents, society should pay more attention to how to mitigate the negative impacts of social media and how to go about controlling adolescents' addiction to social media.

The paper studies contemporary film and feminism, and it uses Barbie as an example. It provides a new perspective on women’s rights based on film analyzing. It also discusses over expression and movements of feminism and explains that how the movie has been connected to feminism. The paper based on certain plots in the film, also detailed analysis has been done. This movie directly reflects the real situation of women under the patriarchal system. At the same time, Barbie herself is an image that encourages women to grow up, face the real world bravely and accept themselves. The film conveys an optimistic, confident, and various image of women, encouraging women to pursue their dreams and happiness without being restricted by society and gender. It is undoubted that the film provides people with an opportunity to think about gender equality issues and show that equal rights is the thing that everyone should strive for.

This paper explores the cultural and spiritual significance of Mongolian Oboo sacrifices from an anthropological perspective. Oboo, traditional cairns or shrines assembled from stones and wooden materials, often located on hilltops or mountain peaks, serve as media of spiritual communication and ceremonial offerings. The practices reinforce communal bonds and tradition continuance and carry several symbolic meanings related to both natural and spiritual realms. The study explores the form and content of Oboo sacrifices, demonstrating how they embody Mongolians' religious ideologies and symbolize the interconnection between humans and the natural world. Furthermore, the paper studies how the rituals form collective memory and a sense of group identity for Mongolians. Through this investigation, the research illuminates the enduring resilience and sophistication of Mongolian traditional customs, underscoring their cultural significance.

Stereotypes exist in public life, and by analyzing the ways in which stereotypes are presented in movies and measures to reduce them in real life can have a sustained positive impact. This article takes the movie "Zootopia" as the research object, and uses literature research and case study methods to analyze the ways in which stereotypes are presented in movies, as well as the negative effects and related countermeasures against stereotypes. Through research results, it was found that the types of stereotypes in the movie "Zootopia" include gender stereotypes, occupational stereotypes, and racial Stereotypes. The negative effects of stereotypes include hindering the ideological development of young people, influence the direction of social public opinion and causes professional bias and makes it easy to generalize. The public can mitigate negative impacts through two channels: one is through movies such as using public figures and set contrasting personality, and the other is through real life such as using the Internet for Publicity and promote gender education.