Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 24, 03 January 2024
Open
Access | Article
The Research on the Characteristics and Influence of Stereotypes in Movies ---Taking the Movie "Zootopia" as an Example
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Abstract
Stereotypes exist in public life, and by analyzing the ways in which stereotypes are presented in movies and measures to reduce them in real life can have a sustained positive impact. This article takes the movie "Zootopia" as the research object, and uses literature research and case study methods to analyze the ways in which stereotypes are presented in movies, as well as the negative effects and related countermeasures against stereotypes. Through research results, it was found that the types of stereotypes in the movie "Zootopia" include gender stereotypes, occupational stereotypes, and racial Stereotypes. The negative effects of stereotypes include hindering the ideological development of young people, influence the direction of social public opinion and causes professional bias and makes it easy to generalize. The public can mitigate negative impacts through two channels: one is through movies such as using public figures and set contrasting personality, and the other is through real life such as using the Internet for Publicity and promote gender education.
Keywords
Zootopia, Stereotypes, Movies, Influence
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-251-0
- ISBN (Online)
- 978-1-83558-252-7
- Published Date
- 03 January 2024
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/24/20231596
- Copyright
- 03 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited