Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 10, 31 October 2023
Open
Access | Article
The Impact of Social Media on Communication and Marketing Strategies in the Digital Age
* Author to whom correspondence should be addressed.
Abstract
The introduction of social media has changed how individuals engage and absorb information. This has produced a more democratic and inclusive society where different viewpoints are represented in public discussions. Due to the increased number of social media users, marketing has become a critical strategic pillar for companies. To understand the meaning, variety, and application of social media marketing, it is crucial to understand the characteristics of social media. The main purpose of social media is to facilitate the creation and distribution of content based on user-to-user social interaction. Through campaigns and advertising on social media networks, companies can attract and acquire new customers. This process is known as social media marketing. To maintain focus while expanding their social media footprint, businesses should have a social media strategy. Companies are anticipated to prioritise live streaming as a top marketing priority in 2023 since it has grown to be a significant channel for content consumption. Companies should work to provide high-quality material that clearly tells their company narrative if they hope to fulfil their live-streaming marketing objectives. A strong content strategy is crucial now more than ever because more and more companies are producing live broadcasts. To improve customer happiness and loyalty, businesses may optimise their content strategy by continuously tracking and analysing consumer feedback and interactions.
Keywords
social media, marketing strategy, digital age
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries
- ISBN (Print)
- 978-1-83558-043-1
- ISBN (Online)
- 978-1-83558-044-8
- Published Date
- 31 October 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/10/20231240
- Copyright
- 31 October 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited