Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 15, 20 November 2023
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How Advertisements Affect Consuming Decisions of Buyers
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Abstract
In today’s rapidly evolving market, understanding consumer psychology is crucial for businesses to effectively promote their products and entice customers to make purchases. Building upon the analysis conducted by Balci and the fifteen other articles on market psychology, this article delves deeper into the various components of advertising, methods of promotion, and the effectiveness and practicality of product promotion in different contexts. Moreover, it explores how visuals, sounds, and celebrity endorsements influence consumers’ desire to purchase, and how cultural differences between Eastern and Western societies shape consumers’ perception of products. The power of visuals in advertising cannot be underestimated. Marketers have long understood the impact of visually appealing advertisements on consumers’ decision-making processes. Visual stimuli can evoke emotional responses, which in turn influence consumers’ desire to purchase a product. The combination of visuals and sounds can create a powerful sensory experience, making the advertisement more memorable and persuasive.
Keywords
market psychology, consumer, company
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities
- ISBN (Print)
- 978-1-83558-119-3
- ISBN (Online)
- 978-1-83558-120-9
- Published Date
- 20 November 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/15/20230553
- Copyright
- 20 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited