Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 16, 28 November 2023
Open
Access | Article
How Can a Brand Utilize Social Media to Achieve Impressive Promotion
* Author to whom correspondence should be addressed.
Abstract
Diversification of consumer consumption attitudes is becoming increasingly evident. In the modern era of social media, brands have a greater propensity to engage in effective communication via the Internet, motivated by goals such as enhancing brand recognition, revitalizing their public perception, and boosting sales performance. This thesis discusses how can brand utilize social media to achieve impressive promotion and concludes that brands can accomplish efficient, in-depth publicity and marketing in the following three ways: First, employ creative and forward-thinking promoting techniques without overemphasizing utilitarianism. Gradually introduce consumers to the depth of the story and expertise. This leaves a lasting impression. Focus on doing the right thing, not immediate sales numbers. Second, build effective customer communication. Brands and consumers are linked by their connection. Brands can cultivate positive relationships to comprehend consumer desires. Third, always prioritize sustainability. Raise consumer awareness of sustainability. It’s important to stick to the green development idea and give it enough time to prove it.
Keywords
social media, brand promotion, propaganda strategy, live stream
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities
- ISBN (Print)
- 978-1-83558-165-0
- ISBN (Online)
- 978-1-83558-166-7
- Published Date
- 28 November 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/16/20230564
- Copyright
- 28 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited