Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 4, 17 May 2023
Open
Access | Article
New Ideas on Overseas Transmission of Chinese Movies: A Case Study of the Wandering Earth
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Abstract
With the enhancement of hard power, China now needs to promote international cultural communication, when movie makes up an important part of it. This article will try to provide new ideas for exporting Chinese culture in the new era by exploring reasons for the successful spread of the movie The Wandering Earth overseas. There are two main reasons for the success of The Wandering Earth abroad. Firstly, the movie sticks to China’s original traditional values. Secondly, the movie correctly applies the empathy strategy. Two suggestions for Chinese cultural exports can therefore be drawn: the first is to establish cultural confidence and dare to export China’s own fruit of thoughts in international cultural transmission; the second is to soften political tone through negotiated decoding and emphasize the role of secondary transmission.
Keywords
Cultural transmission, Chinese movies, Cultural confidence, Empathy strategy
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 2
- ISBN (Print)
- 978-1-915371-31-7
- ISBN (Online)
- 978-1-915371-32-4
- Published Date
- 17 May 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/4/20220245
- Copyright
- 17 May 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited