Communications in Humanities Research

- The Open Access Proceedings Series for Conferences


Communications in Humanities Research

Vol. 3, 17 May 2023


Open Access | Article

Female-Oriented Online Literature in China: Gender Reconstruction, the Internet and Consumption

Haoqiu Chang * 1
1 School of the Arts, The University of Liverpool, Liverpool, United Kingdom

* Author to whom correspondence should be addressed.

Communications in Humanities Research, Vol. 3, 81-86
Published 17 May 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Haoqiu Chang. Female-Oriented Online Literature in China: Gender Reconstruction, the Internet and Consumption. CHR (2023) Vol. 3: 81-86. DOI: 10.54254/2753-7064/3/20220182.

Abstract

With elements of romance and entertainment, Chinese female-oriented online literature has a considerable readership and has attracted substantial social attention in recent years through film and television adaptations. Taking female-oriented original online literature as the study object, this paper analyses the gender reconstruction and the influence of the internet and commercialization therein. Foucault's theory of power is cited and the analysis is multidimensional and incorporates a specific social context. This paper finds that the awakening of female consciousness is accompanied by a gradual dismantling of gender stereotypes, but that the internet and commercialization hinders gender reconfiguration and placed female subjectivity in imperceptible danger.

Keywords

Commercialization, The Internet, Female-oriented online literature, Discourse, Gender images

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 1
ISBN (Print)
978-1-915371-29-4
ISBN (Online)
978-1-915371-30-0
Published Date
17 May 2023
Series
Communications in Humanities Research
ISSN (Print)
2753-7064
ISSN (Online)
2753-7072
DOI
10.54254/2753-7064/3/20220182
Copyright
17 May 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated