Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 14, 20 November 2023
Open
Access | Article
Analysis of the Influence of BTS on K-pop
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Abstract
Over the past decade, the global music industry has witnessed a remarkable surge in the popularity of Korean pop (K-pop), with the South Korean boy band Bangtan Sonyeondan (BTS) emerging as one of the leading forces behind this phenomenon. This paper aims to analyze BTS’s impact on K-pop worldwide by examining various statistical indicators, such as album sales, social media engagement, and global music charts. Firstly, the work delves into BTS’s album sales, production value, and consumption stimulus, which serve as a tangible marker of their global influence. By analyzing data from the International Federation of the Phonographic Industry (IFPI) and Billboard, it becomes evident that BTS consistently dominates album sales, breaking numerous records and crossing cultural boundaries. Their abilities to connect with diverse audiences worldwide showcases their unrivaled impact on K-pop’s expansion. Furthermore, this work explores the power of impacts on culture in amplifying BTS’s influence. By examining data from platforms like National Gukak Research Institute, also including analysis on value transmission and cross-culture communication, it becomes evident that BTS boasts an enormous online presence. Moreover, the band’s ability to captivate fans globally and the role as cultural ambassador for K-pop are demonstrated. In conclusion, this paper provides compelling evidence of BTS’s profound impact on K-pop worldwide. Through their exceptional album sales, impressive social media engagement, and groundbreaking chart achievements, BTS has successfully elevated the genre’s global presence, paving the way for wider recognition and acceptance of K-pop in the music industry.
Keywords
K-pop, BTS, music industry, statistics, culture
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities
- ISBN (Print)
- 978-1-83558-117-9
- ISBN (Online)
- 978-1-83558-118-6
- Published Date
- 20 November 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/14/20230403
- Copyright
- 20 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited