Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 25, 03 January 2024
Open
Access | Article
Mass Media with Positive Impact on Personal Behavior and Ethical Judgments
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Abstract
The advent of the internet has prompted more scrutiny of individual conduct and generated many moral appraisals thereof. Nevertheless, the moral assessments have had both beneficial and detrimental effects on society. Hence, the subject matter explored in this article pertains to the influence exerted by mass media via positive attention and assessment on individual behaviour. The research methodology used in this work is outlined as follows: Firstly, this study focuses on the selection of news broadcasts that highlight persons that possess substantial social power in contemporary society. Secondly, a comprehensive behavioural analysis is performed to examine the moral appraisal of these individuals by the general public. Numerous studies have shown that the scrutiny of individual conduct by the public may provide positive outcomes for both the collective and society at large, provided that both journalists and consumers of news engage in appropriate behaviours. This research proposes that individuals, when confronted with individual behaviour, need to impartially assess its morality in accordance with actuality, using a composed and unbiased judgement.
Keywords
ethical judgment, mass media, individual behaviour
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-253-4
- ISBN (Online)
- 978-1-83558-254-1
- Published Date
- 03 January 2024
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/25/20231850
- Copyright
- 03 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited