Communications in Humanities Research

- The Open Access Proceedings Series for Conferences


Communications in Humanities Research

Vol. 12, 20 November 2023


Open Access | Article

A Brief Study of Women's Image in the New Media Environment

Rongchuan Zhou * 1
1 Tianjin University Renai College

* Author to whom correspondence should be addressed.

Communications in Humanities Research, Vol. 12, 63-67
Published 20 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Rongchuan Zhou. A Brief Study of Women's Image in the New Media Environment. CHR (2023) Vol. 12: 63-67. DOI: 10.54254/2753-7064/12/20230039.

Abstract

With the development of new media technology and the iteration of social media and short video platforms, women are able to grasp more voices through various ways and opportunities, and at the same time create more values with women themselves as the main body, breaking the stereotypes of women in society. This paper analyzes the transformation of the “stereotypical” female image in traditional media dramas by citing some female characters in dramas, while using social news and certain social phenomena as the starting point to discuss the impact of new media on the promotion of women’s image on screen and women’s discourse. Finally, we reflect on the dilemma faced by women in the current new media environment. The platform of new mediaplays a role in providing a more comprehensive understanding of this change for many participants in the self-media environment, and correctly views the impact of the construction of women’s image on new media platforms, and draws attention to the other dilemmas brought by new media platforms to women.

Keywords

new media, discourse, women’s image, stereotypes

References

1. Xia Yang, Presentation of Women’s Image and Discourse Construction in the New Media Perspective. [J] Sep15,2017.

2. Dennis McGuire: McGuire’s Theory of Mass Communication (4th edition), [M] translated by Baoguo Cui and Kun Lin, Tsinghua University Press, 2006, p. 34.

3. Chen Shuqiang. Empowerment: A new vision of social work theory and practice [J]. Sociological Research, 2003, (5).

4. Yang Liu, New Media and Women’s Empowerment: Mechanisms, Effectiveness and Reflection in the Perspective of Gender Communication[J] Mar 15,2021.

5. QuestMobile2021 “her economy” report [EB/OL]. PengPai News,2021-03-11. https://m.thepaper.cn/baijiahao_116 26

6. Cong Huang,” The construction of women’s self-awareness by new media in the context of “her economy. [J] Mar 5,2002.

7. Qingguang Guo. Tutorial of Communication [M]. Beijing: People’s University of China Press, 2011: 205.

8. Hehui Zhu, A Perspective on Women’s “Appearance Anxiety” on New Media Platforms Based on Connotation Theory [J] Aug 25,2022.

9. Kui Yang, The Symbolic Characteristics of Consumerist Culture and Mass Communication. [J] Jan28,2003.

10. China Internet Network Information Center. The 47th Statistical Report on the Development of the Internet in China [EB/OL].

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the International Conference on Global Politics and Socio-Humanities (ICGPSH 2023)
ISBN (Print)
978-1-83558-113-1
ISBN (Online)
978-1-83558-114-8
Published Date
20 November 2023
Series
Communications in Humanities Research
ISSN (Print)
2753-7064
ISSN (Online)
2753-7072
DOI
10.54254/2753-7064/12/20230039
Copyright
20 November 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated