Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 17, 28 November 2023
Open
Access | Article
How to Avoid the Harm of Big Data Technology to Consumers’ Rights Through Law
* Author to whom correspondence should be addressed.
Abstract
Merchants collect and use consumers’ confidence collected actively or passively. When platform operators go beyond a specific range, collect and use consumer information unrestrainedly, use algorithm technology to “precisely portray” consumers, implement differentiated pricing, and conduct considerable data-enabled price discrimination. On the one hand, the behavior of killing familiarity with big data violates the legitimate rights and interests of consumers, wears away consumers’ loyalty to the Internet industry, and hinders the conclusion of commercial transactions by inaction; on the other hand, the retail credit of platform operators is also virtually reduced. Over time, it is straightforward for consumers to have a crisis of trust in platform operators, affecting the conclusion of commercial transactions. This article starts with three judicial cases and analyzes the illegality of big data killing the rights of consumers from the perspective of theory and practice and what causes big data killing. To better protect the rights and interests of consumers, it also explores How to avoid the behavior of killing familiarity with big data through legal means.
Keywords
big data, price, discrimination, law
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities
- ISBN (Print)
- 978-1-83558-167-4
- ISBN (Online)
- 978-1-83558-168-1
- Published Date
- 28 November 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/17/20230748
- Copyright
- 28 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited