Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 27, 03 January 2024
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A Study on College Students’ Satisfaction with Entrepreneurial Policies from the Perspective of Publicity and Optimization Research
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Abstract
This research aims to analyze college students’ satisfaction with entrepreneurial policies from the perspective of publicity, identify factors influencing satisfaction, and propose a path for optimizing entrepreneurial policy publicity strategies. A questionnaire survey and random interviews were conducted among university students in Wuhan, with 100 questionnaires distributed and 100 valid responses collected. The study reveals that surveyed college students exhibit high satisfaction in three dimensions of entrepreneurial policy publicity: clarity, audience appeal, and promotional intensity. However, satisfaction is comparatively lower in three dimensions: accessibility of policy information, promotional intensity, and the sustainability of promotion. To enhance college students’ satisfaction with entrepreneurial policies, optimization efforts should focus on four aspects: the platforms for publicity, communication channels, target audiences, and content of publicity. This approach aims to effectively maximize the impact and efficiency of entrepreneurial policies for college students.
Keywords
Publicity perspective, entrepreneurial policies, satisfaction, college students
References
1. Xianjia Luo. Research on the Optimization of College Students’ Entrepreneurship Policy Environment from the Perspective of Publicity[J]. Ideological and Political Education Research,2015,31(04):130-135.
2. Yunhua Zhong, Jiaohua Wang. The Influencing Factors and Mechanism of Dynamic Changes of College Students’ Entrepreneurial Intention——Quantitative Investigation Based on the Theory of Planned Behavior[J]. Journal of Educational Science of Hunan Normal University, 2023,22(01): 89-99.
3. Xianjia Luo. Realistic Logic of College Students’ Entrepreneurship Education from the Perspective of Collaborative Innovation[J]. Ideological and Political Education Research, 2018(11):125-129.
4. Wenhui Zhou, Lingzi Chen, Wei Deng, Yifang Zhou. Value Co-creation Process Model among Entrepreneurial Platform, Entrepreneurs and Customers: A Case Study of Xiaomi Entrepreneurial Platform[J]. Management Review,2019,31(04):283-294.
5. Xianpeng Tian. Investigation and Research on the Satisfaction of Innovation and Entrepreneurship Education Policy Implementation in Colleges and Universities —— Based on the standpoint of students in school[J]. Higher Education Exploration,2016(12):111-117.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-257-2
- ISBN (Online)
- 978-1-83558-258-9
- Published Date
- 03 January 2024
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/27/20232121
- Copyright
- 03 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited