Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 18, 07 December 2023
Open
Access | Article
Subversion and Persistence—Analysis of Balenciaga's Innovation Strategy
* Author to whom correspondence should be addressed.
Abstract
Balenciaga is a world-renowned luxury brand, and its unique design style and profound historical background make its position in fashion unshakable. However, like all innovators, Balenciaga’s design style is not always understood and accepted by people. This paper will discuss how Balenciaga maintains its influence in the world fashion through subversive innovation and continuous innovation, and analyze people’s different reactions to its innovative design. The author will deeply analyze and understand the history, design philosophy and specific works of Balenciaga. At the same time, we will combine personal observation and experience to evaluate its innovative way and influence. Balenciaga’s innovation is mainly manifested in subversive innovation and continuous innovation. It redefines fashion by breaking the tradition, while maintaining its unique brand identity and design concept. Although some of Balenciaga’s designs may be regarded as “ugly” in the eyes of the public, it is the embodiment of its innovative spirit and the source of its lasting influence in the fashion world.
Keywords
Balenciaga, subversive innovation, sustaining innovation, design, fashion
References
1. Jiangzhou (2021). The exhibition of “Balenciaga: Stylish Fashion” triggered thinking on innovative application of fabrics Western Leather (07), 71-73.
2. Xu Shanshan (2016). Analysis of Balenciaga’s classic style reproduction Chizi (mid to early) (01), 46.
3. Sun Meng (2023). Research on Sustainable Development of Clothing Brands from the Perspective of Semiotics Tianjin Textile Technology (04), 21-24.
4. Ding Chao (2023). The Enlightenment of Foreign “Fast Fashion” Clothing Brand Marketing Strategies on Local Clothing Enterprises Business 2.0 (20), 80-82.
5. Cheung Tin Chun & Choi Sun Young.(2022).Fashion designer’s identity self-verification through social media engagement on Instagram. Fashion and Textiles(1). doi:10.1186/S40691-021-00275-4.
6. Tu Yujie (2023). Research on Innovative Strategies for Clothing Brand Communication in the New Media Environment Chemical Fiber and Textile Technology (05), 56-58.
7. Wei Xiaofan (2023). Research and analysis of clothing brand innovation models in the digital era Fashion Designer (05), 108-111.
8. Wu Fan (2022). Research on the correlation between clothing brand design and clothing product design Western Leather (22), 101-103.
9. Xu Yang (2022). Exploration of the Application of Theme Elements in Fashion Brand Design Light Textile Industry and Technology (05), 130-132.
10. Lee Jee Hyun,Yang Eunkyoung & Sun Zhong Yuan.(2021).Using an Immersive Virtual Reality Design Tool to Support Cognitive Action and Creativity: Educational Insights from Fashion Designers. The Design Journal(4). doi:10.1080/14606925.2021.1912902.
11. (Lee) de Wet A.J.C. & Tselepis T.J..(2020).Towards enterprising design: a creativity framework supporting the fluency, flexibility and flow of student fashion designers. International Journal of Fashion Design, Technology and Education(3). doi:10.1080/17543266.2020.1818851.
12. Hilde Heim,Tiziana Ferrero Regis & Alice Payne.(2020).Independent fashion designers in the elusive fashion city. Urban Studies(10). doi:10.1177/0042098020930937.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-179-7
- ISBN (Online)
- 978-1-83558-180-3
- Published Date
- 07 December 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/18/20231137
- Copyright
- 07 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited