Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 3, 17 May 2023
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Access | Article
Research on Bruce Lee's Classic Film Image and Cross-cultural Communication
* Author to whom correspondence should be addressed.
Abstract
Bruce Lee was a well-known actor, martial artist, and philosopher who brought quality films to people. At the same time, he used his way to spread Chinese culture to the world. This kind of cross-cultural communication was undoubtedly very successful at that time. This paper introduces the influence of Bruce Lee, the symbol of the era on the cross-cultural communication mode and the combination of films through the literature summary. Bruce Lee's model of cross-cultural communication was based on the medium of film. Due to the popularity of the Internet and social media, the effect of movies on cultural communication is gradually diminishing. The achievements made by internet celebrities headed by Li Ziqi on social media are gradually forming a new and significant cross-cultural communication effect. Cross-cultural communication is based on media consistent with social development and use its characteristics to maximize the benefits of cross-cultural communication.
Keywords
Bruce Lee, movies, digital media age, cross-cultural communication, media
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 1
- ISBN (Print)
- 978-1-915371-29-4
- ISBN (Online)
- 978-1-915371-30-0
- Published Date
- 17 May 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/3/20220113
- Copyright
- 17 May 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited