Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 21, 07 December 2023
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Exploring Media Mix in Transmedia Storytelling: A Case Study on ‘Cyberpunk 2077’ and ‘Cyberpunk: Edgerunners’
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Abstract
The research investigates the combined role of video games and Japanese anime in transmedia storytelling. Taking “Cyberpunk 2077” and its anime adaptation “Cyberpunk: Edgerunners” as focal points, the study delves into the unique narrative experience this media pairing bestows upon the storytelling universe and its audience. Rather than adhering to traditional linear narratives, this amalgamation furnishes an unstructured, symbol-laden storytelling odyssey. The paper introduces and scrutinizes the notion of “media convergence”. It is noted that through the integration of Japanese manga and video game elements, “Cyberpunk 2077” witnessed a resurgence in sales and acclaim. Concurrently, “Cyberpunk: Edgerunners” influenced the game with its pronounced symbolic essence, hinting at an emergent lean towards postmodernism in modern media production.
Keywords
transmedia storytelling, media mix, Cyberpunk 2077, video game, post-modernism
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-185-8
- ISBN (Online)
- 978-1-83558-186-5
- Published Date
- 07 December 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/21/20231421
- Copyright
- 07 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited