Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 23, 20 December 2023
Open
Access | Article
Analysis of Discrepancies Between Destination Image and Tourists' Perceived Image: Taking Fuzhou as a Case
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Abstract
Taking Fuzhou as a case study, this research analyzes tourist network travel notes, online comments, and official website reports of the tourism bureau, and uses the word frequency statistical function of semantic analysis software to extract high-frequency words of tourist perception and official website projection of tourism image, and constructs social relations and semantic networks to compare and analyze tourist perception and official website dissemination of tourism image. The research results show that the Fuzhou tourism image perceived by tourists can be summarized into four dimensions: tourist attractions, tourism environment atmosphere, tourism facilities and services, and tourism experience. Tourists’ perception of tourist attractions is consistent with the official projection, and Sanfang Qixiang and hot springs have become representative resources of Fuzhou. The key points of official propaganda are inconsistent with the focus of tourist perception. The Fuzhou Tourism Bureau should pay more attention to tourism hotspots such as historical buildings in the city and Pingtan Island scenery, and actively create an ecological leisure city, focusing on parent-child study tours and rural revitalization. Tourists prefer historical buildings in the city and Pingtan Island scenery. Finally, based on the research conclusions, targeted suggestions are proposed for Fuzhou’s tourism promotion.
Keywords
tourist perceived image, projected image, Fuzhou
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities
- ISBN (Print)
- 978-1-83558-241-1
- ISBN (Online)
- 978-1-83558-242-8
- Published Date
- 20 December 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/23/20230072
- Copyright
- 20 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited