Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 18, 07 December 2023
Open
Access | Article
A Corpus-Based Study of America Media Discourse on Traditional Chinese Medicine
* Author to whom correspondence should be addressed.
Abstract
Traditional Chinese Medicine (TCM) has played a significant role in the lives of the Chinese people and is gradually entering the global arena. The process of its globalization can be mirrored by the mass media, such as newspapers, due to their capacity of reflecting the changes in the culture and ideology of a certain region. This study explored the changing trends in America Media Discourse on TCM from 1860 to 1959 in the aspects of vocabulary, readability, and content, based on the analysis of a self-built corpus. The findings reveal that over a century, American media reports on TCM have been picking words that are relatively simple and close to daily life, with a low content of academic vocabulary; scored high for the Flesch Reading Ease Readability formula, decreasing the difficulty of being understood by readers; ranged from shallow to deep in the overall perspective, reflecting the historical process of TCM’s transmission and development in global terms.
Keywords
corpus, Traditional Chinese Medicine (TCM), text analysis, media discourse, readability
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-179-7
- ISBN (Online)
- 978-1-83558-180-3
- Published Date
- 07 December 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/18/20231116
- Copyright
- 07 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited