Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 12, 20 November 2023
Open
Access | Article
Exploring the Shaping of Female Image of “She-theme” Movies and TV Series from the Perspective of "She-economy"-- Taking Just Thirty for an Example
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Abstract
The development of “She-economy” has given birth to “She-theme” movies and TV series, which emphasize women’s right to speak, which has made an important breakthrough in the stereotype of female image shaping in the mass media. However, due to the long-term dominance of male discourse, most creators and audiences of movies and TV series have no clearer cognition of female subject consciousness. It can be found that the female image presented in the existing film and television works on the market is still subject to this. This leads to the development of “She-economy” and the imbalance of women’s right to speak. Therefore, in order to create more progressive “She-theme” movies and TV dramas and realize their sustainable development, this paper researches on female image shaping in “She-theme” has become an important issue. Although the three heroines in Just Thirty can be considered independent women, they are still not free from the stereotypes of women that exist in a patriarchal society, which still requires women to put the family first, take the initiative to take up the task of child-rearing, and sacrifice the development of their own interests for the sake of the family. This paper hopes to arouse the attention of the society on such phenomena.
Keywords
she-economy, she-theme, female image, Just Thirty
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities (ICGPSH 2023)
- ISBN (Print)
- 978-1-83558-113-1
- ISBN (Online)
- 978-1-83558-114-8
- Published Date
- 20 November 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/12/20230056
- Copyright
- 20 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited