Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 8, 31 October 2023
Open
Access | Article
A Study of Female Body Shaming in the Fashion and Clothing Industry -Take Brandy Melville as an Example
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Abstract
Since ancient times, each era has had its own unique standard of beauty. The standards of beauty in modern society are very different from those in ancient times. In modern society, thin is beautiful, and women wear clothes to highlight their figures. This may not be a personal standard of beauty, but it has spread throughout society and is respected by many people. BM is an Italian clothing brand that goes by the full name Brandy Melville and is known for having only one size. BM style is a clothing style based on the clothes produced by this brand, which rose in the 1980s. Taking the BM style as an example, this paper will explore the origin, characteristics, popular reasons, and existing disputes of the BM style to demonstrate the aesthetic standards of today’s society. This kind of aesthetic standard first produces certain negative effects on the body. Women who don’t fit this criterion will get there in unhealthy ways. Secondly, it also has an impact on women’s psychology. If woman does not meet this standard, they will be discriminated against by the society, by man, even by other woman who fits that standard. These negative effects show how ridiculous this aesthetic is.
Keywords
fashion, BM style, body shame
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries
- ISBN (Print)
- 978-1-83558-039-4
- ISBN (Online)
- 978-1-83558-040-0
- Published Date
- 31 October 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/8/20230953
- Copyright
- 31 October 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited