Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 17, 28 November 2023
Open
Access | Article
The Circle Breakout of the Silver-haired Group —— Digital Integration, Visual Content Production, and Subjectivity Construction
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Abstract
In recent years, the emergence of silver-haired internet celebrities on social media platforms has become a fascinating cultural phenomenon. Exploring the production of short videos by the silver-haired internet celebrities provides an important window to observe the digital integration of the silver-haired community. This paper takes a perspective of circle communication and constructs a communication path for the silver-haired community’s breakthrough based on the grounded theory. The research reveals that driven by external forces such as media empowerment, capital valuation, and empowerment of diverse actors, the silver-haired community utilizes narrative techniques within the context of daily life, personalized communication styles, and visual body expressions to produce visually appealing content, attracting and engaging their circle members, and promoting cross-circle communication through ritual interactions.
Keywords
silver-haired community, short videos, circle communication, grounded theory, positive aging
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities
- ISBN (Print)
- 978-1-83558-167-4
- ISBN (Online)
- 978-1-83558-168-1
- Published Date
- 28 November 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/17/20230849
- Copyright
- 28 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited