Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 2, 28 February 2023
Open
Access | Article
The Visual Language of Hollywood Movies Remade in China: Analysis of Posters on the Basis of Cross-culture Communication
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Abstract
In recent years, as remade movies from Hollywood in China are booming, an increasing number of successful cases have been made. Movie posters are always the first greed to the audiences and they help a lot at leaving people with a good first impression of the movie and triggering their interests. Since the original stories are based on American society and culture, remade ones in China need to be adapted to Chinese culture and posters, at the first sight, make a big difference. Thus, the comparison of posters of remade movies from the stance of cultural background needs further study. This article identifies the cultural factors influencing the illustration and perception of the remakes’ posters. In the following parts, we will analyze the selected five sets of posters from the perspective of four branches of interactive meaning in multimodal discourse. Furthermore, we will explain the differences demonstrated by interactive meaning through cultural context. We will discuss a proper way and attitude to localize the foreign stories and illustrate them well by combining cultural elements and features.
Keywords
movie poster, remake, cross-culture communication, multimodal discourse
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part III
- ISBN (Print)
- 978-1-915371-11-9
- ISBN (Online)
- 978-1-915371-12-6
- Published Date
- 28 February 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/2/20220365
- Copyright
- 28 February 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited