Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 22, 07 December 2023
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The Impact of Media on Generation Z and Possible Future Social Changes
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Abstract
The rise of the Internet makes information spread more widely and rapidly and its influence more powerful. This generation is significantly different from the previous generation. Studying the impact of the media on the new generation can help people understand how this information shapes their values and behavior patterns. Their consumption habits and market behavior have an essential impact on business and economic development. Similarly, in terms of achievement, it is also different from the previous focus. The reception ability and collective consciousness of this generation have changed unexpectedly. In short, studying the impact of media on the Generation Z is essential to understanding this generation’s characteristics and behavior patterns. This can help people better adapt to and respond to the changes in the digital age, provide them with better education, business, and social services, and make faster adaptation. The Generation Z age group, which is currently the largest population group and is anticipated to become the most important consumer group in the future, is the subject of this essay. This study gathers and analyzes opinions about Generation Z from a survey of people.
Keywords
influence, Z generation, education, business and social change
References
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5. Shatto, B., & Erwin, K. (2016). Moving on from millennials: Preparing for generation Z. The Journal of Continuing Education in Nursing, 47(6), 253-254.
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-187-2
- ISBN (Online)
- 978-1-83558-188-9
- Published Date
- 07 December 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/22/20231566
- Copyright
- 07 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited