Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 16, 28 November 2023
Open
Access | Article
Study on the Influence of Games on the Communication of Regional Culture at Home and Abroad —Taking Genshin Impact as an Example
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Abstract
China Central Television once claimed that game designing can be seemed as the ninth art since many game companies know how to show elements in reality to players and lead to discussion. The relationship between sender and receiver is an important way to spread and discuss the various kinds of regional cultures. Genshin Impact, which is an open-world adventure game designed by Mihoyo, is popular at home and abroad due to its presentation on different cultures. The paper explores three ways in Genshin Impact to spread and communicate different culture through a method of researching as much cultural communication-related paper as possible on China National Knowledge Infrastructure and summarizing into the three ways. The three ways are environment and plot designing, character designing and activity designing. Eventually, the paper finds that Genshin Impact using participatory culture to achieve cross-culture communication. Firstly, during the playing process, it can hold culture receivers and build community connections. Secondly, the interests and values it shows in the cultural presentation strengthen the meaning and value of cultural communication. Thirdly, Mihoyo company uses multi-channel and multi-form narratives across media, linking online and offline, to shape the communication environment of culture from the Internet to real life and encourage domestic and international players to develop multiple views and personalized thinking and create production and dissemination of new content related to the game on culture communication.
Keywords
cross-culture communication, regional culture, participatory culture, Genshin Impact
References
1. Tang Jie, Study on Cross-cultural Communication under the Perspective of Participatory Culture - The Example of Chinese Game Genshin Impact (in Chinese), Communication and Copyright, 2023/3/27, 89-92.
2. Yao Xiaoxia, Cultural Products Promote Linguistic Communication: The Overseas Communication of Genshin Impact as an Example, Proceedings of the 2023 Forum for Doctoral Students of Chinese as a Foreign Language and the 16th Academic Forum for Graduate Students of Teaching Chinese as a Foreign Language, 2023/5/21.
3. 199IT Internet Data Center, Sensor Tower: Global Popular Handheld Games Titles Market Insights 2023 (in Chinese), 2023/8/9.
4. Zhang Jinglan, Yao Jia, Study on Traditional Chinese Culture Communication Modes in Domestic Games: The Case of Genshin Impact (in Chinese), Communication and Copyright, 14, 2023/7/30, 82-86.
5. Du Qingyuan, Symbol Production and Meaning Construction of Virtual Festivals from the Perspective of Communication Rituals - Taking the Lantern Rites in Genshin Impact as an Example (in Chinese), Southeast Communication, 4, 2023/4/20, 108-111.
6. Lu Qianli, Analyzing and Tracing the Artistic Style of the game Genshin Impact (in Chinese), Arts in China, 2023/3/15, 132-134.
7. Shi Chenlu, What did Genshin Impact do right when it successfully went overseas and rode the waves? (in Chinese), Liberation Daily, 005, 2023/7/28, 1-3.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities
- ISBN (Print)
- 978-1-83558-165-0
- ISBN (Online)
- 978-1-83558-166-7
- Published Date
- 28 November 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/16/20230589
- Copyright
- 28 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited