Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 26, 03 January 2024
Open
Access | Article
Research on the Advantages of Short Video and the Way to Revive Long Video
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Abstract
Short video is one of the fastest growing industries at present, and the spread of short video on social media is very large. Long videos not only provide more selectivity, but also change the way humans watch videos. However, in the face of massive content competition, it becomes more difficult to attract viewers, leading to more people choosing to watch short videos. This paper explores the advantages of short video in modern communication, and proposes the revival of long video. Short videos are popular for their concise and clear features, which grab viewers' attention in a fast-paced society. They are easily shared and disseminated across various platforms, expanding the reach of information. Moreover, short videos provide a rich audio-visual experience, making communication more lively and interesting. On the other hand, long videos face challenges such as the dominance of short video platforms, rising membership fees, and copyright restrictions. To revive long videos, platforms can open up copyrights, reduce fees, and improve member benefits. Creators should focus on producing premium content with appealing themes, while the government can promote the import of foreign films to enrich viewing options. Viewers can use their free time to watch long-form videos in theaters or on TV. By addressing these challenges and promoting quality content, long-form videos can thrive alongside short-form videos in the modern media landscape.
Keywords
Short video, long video, new media, communication, fragmented time
References
1. Xiao Panzhang. (2014). Research on Eisenstein’s vaudeville montage and its application. Film Literature (23), 2. 111 -113.
2. He Zhihua. (2016). A brief discussion on short video communication in the small screen era. Southeast Communication (8), 2.
3. Wang Zhan, & Pan Weiqi. (2015). "Exclusive" and "Sharing": Analysis of the Development Strategy of Mango TV. Journal of Hunan Vocational and Technical College of Mass Media (5), 7.
4. Xu, L., Yan, X., & Zhang, Z. (2019). Research on the causes of the “TikTok” app becoming popular and the existing problems. Journal of advanced management science, 7(2).
5. Ma, L., Feng, J., Feng, Z., & Wang, L. (2019, July). Research on user loyalty of short video app based on perceived value—Take Tik Tok as an example. In 2019 16th International Conference on Service Systems and Service Management (ICSSSM) (pp. 1-6). IEEE.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-255-8
- ISBN (Online)
- 978-1-83558-256-5
- Published Date
- 03 January 2024
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/26/20232005
- Copyright
- 03 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited