Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 12, 20 November 2023
Open
Access | Article
The Fuzzy Trend of Network Media Science Communication Boundary in the Post-Epidemic Era ——Content Analysis Based on the Short Video of Myocarditis in Bilibili
* Author to whom correspondence should be addressed.
Abstract
In the post-epidemic era, experts and ordinary people with medical knowledge have participated in science communication through digital media platforms to jointly deal with the risk of the epidemic. However, the subject dilemma of the science communication boundary and the blurred communication boundary brought about by the dislocation of information misreading and trust has attracted public attention. This paper focuses on the short video of scientific communication related to “myocarditis” in the Bilibili and adopts the content analysis method to conduct individual analysis and cross-analysis on the relevant communication subjects, communication content, and communication forms respectively, and analyze the data results. It is found that the boundary of science communication is constantly dissolved and blurred, but the influence of authorities in the science communication industry can not be underestimated; the popularization and democratization of science communication are the important reasons for the ambiguity of science communication, we also find that the technology available in network media is becoming an effective catalyst for the blur of science communication boundary.
Keywords
science communication, communication boundary, content analysis, technology availability, science popularization
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities (ICGPSH 2023)
- ISBN (Print)
- 978-1-83558-113-1
- ISBN (Online)
- 978-1-83558-114-8
- Published Date
- 20 November 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/12/20230047
- Copyright
- 20 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited