Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 18, 07 December 2023
Open
Access | Article
The Discourse Power Construction of Male Beauty Bloggers and the Disciplined Female Audience from the Perspective of Body
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Abstract
With the continuous development of online short video economy, the number of female consumers is also on the rise, among which many male beauty bloggers have joined the short video industry. With the female economy in full swing, some male make-up bloggers are trying to show their masculinity and reinforce female fans with mansplaining. The study, conducted on TikTok’s beauty blog Kaikai Next door, assessed whether his communication style reflected examples of male preaching from a body-theory perspective.The results indicate that Kaikai Next door’s evaluation of the female body continues to be influenced by the male-centric gaze, while male discourse perpetuates the idea of patriarchal culture. This statement elucidates the influence of women and the limitations they face, while simultaneously acknowledging their capacity for resistance. When KaiKai next door, a male beauty blogger, uses symbolic violence and the patriarchal ideology of women otherization to construct a male online image of himself by using female consumers, it results in the oppression of women’s living space and the bullying of women’s self-worth. However, the qualitative study of only one beauty blogger cannot describe the whole social situation, but this beauty blogger can reflect some gender problems that do exist in society. This study is committed to providing help and reference for promoting an equal society, resisting hegemonic rule and defending one’s own rights and interests.
Keywords
mansplaining, body theory, male discourse, gaze
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-179-7
- ISBN (Online)
- 978-1-83558-180-3
- Published Date
- 07 December 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/18/20231142
- Copyright
- 07 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited