Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 23, 20 December 2023
Open
Access | Article
The Journey from Niche Styles to the Mainstream Trend
* Author to whom correspondence should be addressed.
Abstract
Over the past few decades, niche styles have gradually become part of mainstream trends and have achieved great success in the market. Changes in consumer behavior and technological advances have enabled niche styles to better meet the needs of consumers and become integrated into their lives. At the same time, brand culture has played an important role in connecting niche styles with consumers by creating unique brand images and values. This paper explores the transition from niche styles to mainstream trends and examines the reasons for this, concluding that the main reasons are Changes in consumer demand from material needs to spiritual pursuits and the desire for simpler times in the context of rapid technological advancement. Based on this, this study makes relevant recommendations for the development of niche brands, including Enriching Brand Culture and Philosophy for Meeting Consumer Demands and Assisting Consumers in Adapting to the Fast-Paced Era.
Keywords
niche styles, consumer behavior, technological progress, brand culture, consumer demands.
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities
- ISBN (Print)
- 978-1-83558-241-1
- ISBN (Online)
- 978-1-83558-242-8
- Published Date
- 20 December 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/23/20230450
- Copyright
- 20 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited