Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 10, 31 October 2023
Open
Access | Article
Effect Analysis of Digital Communication of Social Media from the Perspective of New Media
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Abstract
At a time when everyone is using social media, new media gives people a new form of communication, digital communication. In the present digital communication, it has completely different characteristics from traditional media and changes people’s lives imperceptibly. People are no longer focused on the content of newspapers or magazines but more focused on global and personal content. Media is no longer something only professionals can use. Everyone can become a celebrity on the Internet. This essay analyzes the characteristics of digital communication brought by new media and what impression and harm it brings to creators, users, and advertisers, respectively. According to the research findings, social media has the characteristics of diversity, real-time, globalization and personalization. It gives creators a wider range of creative space, makes it easier for advertisers to find their target audience, and allows users to improve their Internet experience. While providing internet convenience, there are also risk of network security.
Keywords
new media, social media, advertiser, digital communication
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries
- ISBN (Print)
- 978-1-83558-043-1
- ISBN (Online)
- 978-1-83558-044-8
- Published Date
- 31 October 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/10/20231242
- Copyright
- 31 October 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited