Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 13, 20 November 2023
Open
Access | Article
Research on the Localization Strategy in the Remake of Film and TV Drama ——Taking the Japanese Remake of Journey to the West as an Example
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Abstract
Against the backdrop of globalization, the opportunities for cross-cultural exchanges in the cultural field are gradually increasing, and the development of film and television culture in various countries has ushered in opportunities. However, cross-cultural film and television communication also face obstacles due to the differences in cultural values and national identities among countries. In remakes, it is important to recode the stories and elements of the originals in such scope to reflect the localized folklore stories. The theme of this paper is to explore the dissemination of Journey to the West in Japan within the framework of popular culture and communication studies based on the theory of cultural localization. This paper finds that the Japanese remake of Journey to the West adopted methods of reimagining characters, incorporating traditional Japanese elements, and reflecting contemporary Japanese aesthetics to create a new local culture, and accelerated its localization through unique promotional techniques. At the same time, these approaches offer revelations of cultural transformation and pushing the boundaries of remakes.
Keywords
localization strategy, film and television drama, Japan, Journey to the West
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities
- ISBN (Print)
- 978-1-83558-115-5
- ISBN (Online)
- 978-1-83558-116-2
- Published Date
- 20 November 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/13/20230253
- Copyright
- 20 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited