Communications in Humanities Research

- The Open Access Proceedings Series for Conferences


Communications in Humanities Research

Vol. 10, 31 October 2023


Open Access | Article

Analysis of the Transformation and Influential Factors of Western Female's Social Image from the Perspective of Mass Media

Zihan Zhu * 1
1 Beijing Huiwen Middle School (Peking Academy)

* Author to whom correspondence should be addressed.

Communications in Humanities Research, Vol. 10, 81-87
Published 31 October 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Zihan Zhu. Analysis of the Transformation and Influential Factors of Western Female's Social Image from the Perspective of Mass Media. CHR (2023) Vol. 10: 81-87. DOI: 10.54254/2753-7064/10/20231245.

Abstract

This paper analyzes the evolution of the Western female social image and the influential factors from the perspective of mass media. The research background highlights the historical process of female emancipation, which has sparked the development of a more diverse and pluralistic social imagination about female social image. The paper aims to determine the significance of mass media in driving these changes through a classic case study of garment advertising. The highly summarized research content includes an in-depth review of historical and documentary evidence, an analysis of the correlation between transformation of females’ social image and the media, and an examination of various influence factors that have contributed to the change of Western females’ social image. Additionally, the paper examines the role and significance of inclusive concepts in this process. Predictions for future trends in female’s social images are also made with academic rigor. The research result conclusion presents novel insights and discussions on the interplay between the female social image, traditional media, and the fashion industry, providing a comprehensive understanding of the forces driving changes in the social image of females. The significance of this paper lies in offering insights into the past, present, and future implications of these changes, contributing to a better comprehension of the complex relationship between traditional media, culture, and female’s social image and garment. This topic assumes great significance as it facilitates a deeper understanding of the current social status and position of women in modern society, thereby bolstering the comprehension of society and culture.

Keywords

mass media, female, social image, Western

References

1. Wimmer, R. D., & Dominick, J. R. (2014). Mass media research: An introduction. Cengage- Wadsworth.

2. Li, Y. (2018). Feminism: The essence of Li Yinhe’s 40 years of feminist research.

3. Park, S.-Y. (2005). The influence of presumed media influence on wwomen’sdesire to be thin. Communication Research, 32(5), 594–614.

4. Sypeck, M., Gray, J., & Ahrens, A. (2004). No longer just a pretty face: Fashion MMagazines’depictions of ideal female beauty from 1959 to 1999. International Journal of Eating Disorders, 36(3), 342–347.

5. Yunjuan, L., & Xiaoming, H. (2007). Media portrayal of women and social change: A case study of women of China. Feminist Media Studies, 7(3), 281-298.

6. Richins, M. L. (1991). Social comparison and the idealized images of advertising. Journal of Consumer Research, 18(1), 71.

7. Tuchman, G. (2000). The Symbolic Annihilation of Women by the Mass Media: Originally published as the introduction to Hearth and Home: Images of women in the mass media, 1978 (pp. 150-174). Palgrave Macmillan US.

8. Martin, C. (1996). The impact of equal opportunities policies on the day-to-day experiences of women police constables. The British Journal of Criminology, 36(4), 510-528.

9. Betz, D. E., Sabik, N. J., & Ramsey, L. R. (2019). Ideal comparisons: Body ideals harm wwomen’sbody image through social comparison. Body image, 29, 100-109.

10. Perloff, R. M. (2014). Social media effects on young wwomen’sbody image concerns: Theoretical perspectives and an agenda for research. Sex roles, 71(11-12), 363-377.

11. Abdullah Alajlan, L. (2019). The Awakening of Female Consciousness in Kate Chopin’s the Story of an Hour (1894) and Charlotte Perkins Gilman’s the Yellow Wallpaper (1892). Alajlan, LA, & Aljohani, F.(2019). The Awakening of Female Consciousness in Kate CChopin’sThe Story of an Hour (1894) and Charlotte Perkins GGilman’sThe Yellow Wallpaper (1892). Arab World English Journal for Translation & Literary Studies, 3(3), 123-139.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).

Volume Title
Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries
ISBN (Print)
978-1-83558-043-1
ISBN (Online)
978-1-83558-044-8
Published Date
31 October 2023
Series
Communications in Humanities Research
ISSN (Print)
2753-7064
ISSN (Online)
2753-7072
DOI
10.54254/2753-7064/10/20231245
Copyright
31 October 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated