Communications in Humanities Research

- The Open Access Proceedings Series for Conferences


Communications in Humanities Research

Vol. 28, 19 April 2024


Open Access | Article

Emotions and Appeals: An Analysis of Online Comments on HPV Vaccine under Social Media Publicity — A Case Study of the Weibo Account of "People's Daily"

Yinqi Zhang * 1
1 South China University of Technology

* Author to whom correspondence should be addressed.

Communications in Humanities Research, Vol. 28, 112-119
Published 19 April 2024. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yinqi Zhang. Emotions and Appeals: An Analysis of Online Comments on HPV Vaccine under Social Media Publicity — A Case Study of the Weibo Account of "People's Daily". CHR (2024) Vol. 28: 112-119. DOI: 10.54254/2753-7064/28/20230174.

Abstract

In 2018, the human papillomavirus vaccine (HPV) was approved for sale in China, and the topic of HPV vaccination has attracted the attention of the general public. Vaccines are biological agents made of bacteria, viruses, tumor cells, etc., which can make the body produce specific immunity, and are the most effective measures to control infectious diseases and prevent infection with viruses. Vaccination is of great significance for protecting people's health, maintaining social stability and national security. Media content and comments on social media provide an important basis for understanding public opinion and people's demands. In this study, data from Weibo platform were used, "HPV" was searched as a keyword under the official Weibo account of People's Daily, and relevant information was collected and analyzed with python. The results of this public opinion mining play a crucial role in discovering the problems existing in HPV vaccination in China, and also provide important ideas for the government to solve this problem.

Keywords

HPV, social media, data mining, sentiment analysis, use and gratification theory

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the International Conference on Global Politics and Socio-Humanities
ISBN (Print)
978-1-83558-363-0
ISBN (Online)
978-1-83558-364-7
Published Date
19 April 2024
Series
Communications in Humanities Research
ISSN (Print)
2753-7064
ISSN (Online)
2753-7072
DOI
10.54254/2753-7064/28/20230174
Copyright
19 April 2024
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated