Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 14, 20 November 2023
Open
Access | Article
The Dissemination Pathway and Influence of Hallyu Culture in China
* Author to whom correspondence should be addressed.
Abstract
Since the 1990s, a cultural wave of Hallyu, or the South Korean wave, has gradually arisen in China. Hallyu generally refers to the South Korean culture and lifestyle that have gained popularity domestically, primarily through the dissemination of TV dramas, music, and artists, with “Blackpink” as a representative example. Since Hallyu’s inception in China, it has remained a hot topic across major media and portal websites. Its influence touches on various aspects of Chinese cultural audiences, attributing its success to the inherent South Korean culture in Hallyu. This paper studies the pathway and influence of Hallyu culture’s dissemination in China, analyzing it from four perspectives: government, corporations, culture, and audiences, seeking reasons for the successful propagation of Hallyu culture and its enlightening implications for the Chinese cultural industry. Based on the roots of local culture with the spirit of embracing all rivers can people turn the collision of Chinese culture and foreign culture into an opportunity for cultural renewal to usher in the great historical revival of Chinese culture in the 21st century. The primary research methods employed in this study are literature analysis and semi-structured interviews.
Keywords
Hallyu, mass communication, Hall’s Encoding
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the International Conference on Global Politics and Socio-Humanities
- ISBN (Print)
- 978-1-83558-117-9
- ISBN (Online)
- 978-1-83558-118-6
- Published Date
- 20 November 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/14/20230396
- Copyright
- 20 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited