Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2021), Part 2
Series Vol. 1 , 21 December 2021
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Export of Chinese Animated Film:A Case Study on “Nezha”
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Abstract
The box office of Chinese films is growing, and domestic films have made a great contribution.Chinese films has also becoming an important component of Chinese cultural exportation. Animated films have advantage of having wider audience, which can convey national values more gently and shape the national image imperceptibly. This paper took the animated film "Nezha", which was a dark horse at the domestic box office, as an example to analyze the advantages and disadvantages of Chinese animation film in cross-cultural communication. The study found that although technique and animation visual effects received good commonts from the overseas audience, the cultural barriers and the lack of commercial publicity was still a constaint for Chinese animated films.
Keywords
cross-cultural communication, movie industry, animated films
References
1. Yang Ying (2009) A brief Analysis of the Cross-cultural Communication of movies-- taking Crouching Tiger, Hidden Dragon and Red Cliff as examples. Movie Review, (18):32-33.
2. Chen Wei (2014) Clip Fu Bi Xing: the presentation of the charm of Chinese movies-- taking the editing of the movies "Grandmaster", "Hero" and "Crouching Tiger, Hidden Dragon" as examples. Movie Review, 2014,(04),45-48.
3. Gao Kai (2019) Overseas dissemination and acceptance of Zhang Yimou's Film-- taking the overseas Review of the Great Wall as an example. Southeast Communication, (12),60-63.
4. Zhang Xiao (2020) On the gains and losses of overseas dissemination of domestic animated films from the perspective of subtitles and translation-- A case study of "Nezha", "Monkey King" and "White Snake". 26(05):87-92
5. Chen Hongmei (2020) Inheritance and subversion: the Anti-mythological narration of Nezha . Journal of Central South University (Social Science Edition). 26 (06): 175-182.
6. Yin Hong, Xu Xiaoyuan.(2020) Memo of Chinese Film Industry in 2019 . Film art,2020(02):38-48.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2021), Part 2
- ISBN (Print)
- 978-1-915371-02-7
- ISBN (Online)
- 978-1-915371-03-4
- Published Date
- 21 December 2021
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/chr.iceipi.2021185
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited