Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Series Vol. 1 , 21 December 2021
* Author to whom correspondence should be addressed.
The box office of Chinese films is growing, and domestic films have made a great contribution.Chinese films has also becoming an important component of Chinese cultural exportation. Animated films have advantage of having wider audience, which can convey national values more gently and shape the national image imperceptibly. This paper took the animated film "Nezha", which was a dark horse at the domestic box office, as an example to analyze the advantages and disadvantages of Chinese animation film in cross-cultural communication. The study found that although technique and animation visual effects received good commonts from the overseas audience, the cultural barriers and the lack of commercial publicity was still a constaint for Chinese animated films.
cross-cultural communication, movie industry, animated films
1. Yang Ying (2009) A brief Analysis of the Cross-cultural Communication of movies-- taking Crouching Tiger, Hidden Dragon and Red Cliff as examples. Movie Review, (18):32-33.
2. Chen Wei (2014) Clip Fu Bi Xing: the presentation of the charm of Chinese movies-- taking the editing of the movies "Grandmaster", "Hero" and "Crouching Tiger, Hidden Dragon" as examples. Movie Review, 2014,(04),45-48.
3. Gao Kai (2019) Overseas dissemination and acceptance of Zhang Yimou's Film-- taking the overseas Review of the Great Wall as an example. Southeast Communication, (12),60-63.
4. Zhang Xiao (2020) On the gains and losses of overseas dissemination of domestic animated films from the perspective of subtitles and translation-- A case study of "Nezha", "Monkey King" and "White Snake". 26(05):87-92
5. Chen Hongmei (2020) Inheritance and subversion: the Anti-mythological narration of Nezha . Journal of Central South University (Social Science Edition). 26 (06): 175-182.
6. Yin Hong, Xu Xiaoyuan.(2020) Memo of Chinese Film Industry in 2019 . Film art,2020(02):38-48.
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).